#Japan #Nagoya #Hitohata #Japan Culture #Yokai Art

The Enchanting 'Yokai' Exhibition in NAGOYA

From July 19 to September 23, 2025, the city of NAGOYA will host the groundbreaking exhibition, "Yokai Immersive Exhibition – Imagination of Japan," at the Kanayama South Building Art Museum (formerly known as the Nagoya Boston Museum of Fine Arts). Produced by Hitohata, this event represents a spectacular fusion of traditional Japanese Yokai art with cutting-edge digital technology, creating an immersive experience unlike any other.

A Unique Collaboration with 'Hatenko'

In an exciting collaboration, the exhibition partners with the innovative fragrance brand "Hatenko," developed by the company Character Innovate. Hatenko's commitment to breaking traditional boundaries aligns perfectly with the Yokai exhibition’s objective of combining different realms to generate new value and experiences. Hatenko creates fragrances infused with Japan’s historical artistry, allowing visitors to engage their senses like never before.

An Immersive Art Experience

The Yokai exhibition will showcase artwork from the Edo and Meiji periods, featuring famed pieces like the "Hyakki Yagyo Emaki" and illustrations of Yokai such as Oni, Tengu, and Kappa. With the use of advanced visual technologies like 3DCG, projection mapping, and holographic screens, visitors can experience these mythical creatures in vibrant, lifelike depictions. This is the world’s first immersive digital art museum focused on Japanese Yokai, and it promises to captivate audiences of all ages.

Through the collaborative efforts of notable institutions including the Nishio City Iwase Library and the Yokai Art Museum in Shodoshima, visitors will not only witness the art but also gain insights into the storied history and cultural significance surrounding Yokai. Exploring the intersection of ancient mythologies and modern pop culture, the exhibition aims to unravel how Yokai continue to enchant people globally.

Why You Shouldn't Miss It

Visitors can expect to dive deep into a 3D immersive visual space where Yokai come to life. Every corner of the exhibition is designed to engage and stimulate all five senses, providing an exhilarating atmosphere for children and adults alike. Not just an art gallery, this exhibition lets participants take part in dynamic photography opportunities and interactive experiences where they can become a part of the Yokai world.

From historical context to the whimsical representations found in traditional art, the Yokai exhibition ensures a holistic learning experience about this unique aspect of Japanese culture.

The Fragrance Experience

Hatenko’s contribution to the exhibition enhances the immersion through evocative scents. For instance, the "Odorodoro" fragrance, inspired by Utagawa Kuniyoshi's eerie yet beautiful portrayal of Yokai, encapsulates the mysterious chill of the night, promoting a multi-sensory experience that syncs perfectly with the visual elements of the exhibition. Visitors will be able to purchase these exclusive fragrances at the venue, providing a tangible memory of their experience.

The exhibition runs daily from 9:30 AM to 8:00 PM with no closed days, ensuring everyone has the opportunity to visit. Tickets will range from 600 yen for children to 2,200 yen for adults, with special discounts available for seniors and individuals with disabilities.

Get Ready to Explore

This summer, step into a world where the boundaries of art and technology blur, and let the captivating spirits of Japanese folklore enchant you. Don’t miss the chance to enjoy this educational yet entertaining art experience that promises fun for families, art enthusiasts, and tourists alike. Come wander into the enticing realm of Yokai – it's a journey worth taking in NAGOYA.

How to Get Your Tickets

Tickets can be purchased online, or directly at the venue on the day of your visit. Be sure not to miss out on this exceptional experience, and check out the official website for more details: Yokai Immersive Exhibition.

Your chance to explore a fantastical world awaits you in NAGOYA!