Unveiling &ONDO: THERMOS's New Sock Care Initiative and Its Benefits

Introduction

THERMOS Corporation, renowned for its magic bottles, is launching a sub-brand called &ONDO in 2024, specializing in apparel accessories like room socks. With an emphasis on comfortable and environmentally-friendly lifestyles, &ONDO aims to provide innovative sock care guidance to consumers. Nozomu Toida, the leader of this initiative and a certified sock sommelier, shares insights on maintaining sock longevity based on research conducted on sock care among men and women aged 20 and above.

The Birth of &ONDO

Founded in Minato, Tokyo, by President Yuji Kataoka, THERMOS provides sustainable living solutions through innovative products. The new apparel line, &ONDO, was developed after extensive research and a serious commitment from Toida, who recognized a knowledge gap in sock production and care. To fill this gap, he earned the sock sommelier credential, acquiring vast knowledge in sock history, production, and technology, which fuels the brand's mission.

What is a Sock Sommelier?

The sock sommelier qualification, sponsored by the Japan Sock Association and Nara Sock Manufacturers Association, entails possessing deep expertise in sock history, techniques, and consumer appeal. This allows the sommelier to communicate the value and enjoyment of quality socks more effectively.

Sock Care Insights

Toida’s insights are based on recent consumer surveys regarding sock care. Highlighting the common misconceptions, he explains how to properly launder socks, focusing on techniques that not only clean but also extend a sock's lifespan.

Washing Socks: To Flip or Not to Flip?

In THERMOS's survey, 57% of respondents believed socks should be washed right-side-out, while only 18% favored turning them inside out. Toida clarifies: "The correct approach is to wash socks inside out. This ensures detergent reaches hidden grime like sweat and dead skin, significantly improving hygiene. For heavily soiled socks, rinse them lightly before machine washing. Using a mesh laundry bag while washing inside out is recommended to protect their shape and quality."

Drying Techniques: Which Side Up?

The drying process can also be misunderstood; 49% preferred hanging socks by the cuff, while 37% favored the toes up method. Toida advises: "Always hang socks by the cuff. This allows moisture to flow downward and escape, preventing mildew and odor. In doing so, you extend the elastic's lifespan and maintain fit and comfort. Much like washing, proper drying methods are crucial in maintaining sock integrity."

Sun or Shade: The Ideal Drying Environment

Survey results revealed 51% of participants believed socks should be dried in indirect sunlight, while 37% thought direct sunlight was better. "Drying socks in a well-ventilated shady area is optimal. Direct sunlight can damage elastic materials, reducing their lifespan. On breezy mornings, outside drying is perfect, but if sunlight is necessary, limit exposure to short intervals before moving them to shade," Toida recommends.

Maintaining &ONDO's Unique Warmth

&ONDO's signature 'extreme hairiness' technology in their room socks maximizes heat retention much like a thermos. For these specialty socks, keep the wash delicate using mild detergents and low temperatures. It's essential to use a mesh bag and to dry them in the shade for a long-lasting, snug fit.

Conclusion

Aiming to emulate the warmth and comfort of the original socks, &ONDO is dedicated to educating consumers on proper care techniques that extend the life of their products. By focusing on quality and sustainability, THERMOS reinforces its commitment to creating environmentally friendly yet luxurious lifestyle products. For more information on &ONDO, visit their official website.

About THERMOS

THERMOS is a global leader in vacuum insulation technology, offering a variety of products including stainless steel bottles, tumblers, soup jars, and cooking utensils. Their commitment to innovation aims to enhance comfort and environmental sustainability. For more information on THERMOS products, visit THERMOS Official Website.