#USA #London #AI Technology #Inspired Thinking Group #Sundogs

ITG and Sundogs Join Forces to Revolutionize Creative Performance with AI

In a significant move within the digital marketing space, Inspired Thinking Group (ITG) has officially announced its strategic partnership with Sundogs, a start-up specializing in creative intelligence. This collaboration is set to leverage cutting-edge artificial intelligence techniques to enhance creative efficacy across various marketing campaigns for their global clientele.

ITG, recognized for its agile, AI-enabled content business model, aims to harness Sundogs' extensive expertise in AI-driven consumer insights to redefine how brands connect with their audiences. By merging data analytics with creative output, both companies aspire to delve deeper into the nuances of advertising to maximize overall performance.

Andrew Swinand, CEO of ITG, expressed enthusiasm about the partnership, stating, "This collaboration feels incredibly organic, given Sundogs' unique capability to enhance creative effectiveness through AI. It dovetails perfectly with our own AI-enabled model, making it a natural alliance. Together, we will not only comprehend the specific content that resonates with diverse audience segments across channels but will also revolutionize the production process to optimize impact."

The collaboration has already attracted significant attention as ITG supports renowned global brands such as Microsoft, Jaguar Land Rover, PUMA, and KFC. Through this partnership, the two companies plan to create effective scoring systems designed to identify which marketing assets are most likely to drive desired performance outcomes. Additionally, they will work on developing advanced templates for automating content via ITG's award-winning Storyteq platform, which has received recognition from Gartner in its Magic Quadrant for Content Marketing Platforms and Digital Asset Management.

The Storyteq platform is unique in being the sole vendor acknowledged as a Leader in both categories globally, reflecting its capacity to manage and optimize digital content. This innovation is poised to give ITG and Sundogs a competitive edge in providing clients with tailored content that aligns seamlessly with client needs.

Ben Jones, CEO and founder of Sundogs, commented on the partnership's potential: "The landscape of video content is evolving rapidly; understanding how individuals engage with information and what influences their decision-making is crucial. Applying this understanding at scale and speed is what makes our collaboration with ITG particularly exciting. Together, we will enhance the effectiveness of content marketing tremendously.”

With both companies committed to reducing marketing complexities, the partnership seeks not just to innovate but to reshape how brands engage in creative storytelling and audience interaction. By employing sophisticated AI approaches, this strategic pairing anticipates creating more impactful and meaningful customer interactions, ultimately driving business success for their clients.

About Inspired Thinking Group (ITG)

ITG stands at the forefront of agile, AI-powered content solutions tailored for businesses globally. With a mission to simplify marketing complexity and promote speedy growth, ITG has collaborated with industry giants like Heineken, Samsung, and other noted names. Employing a team of over 2,000 skilled professionals worldwide, their commitment to excellence is reflected in their recognized Storyteq platform.

About Sundogs

Founded by Ben Jones, renowned for his creative impact at Google, alongside entrepreneur Jonathan Savitch, Sundogs blends creative storytelling with data-driven insights. The team includes Cannes-winning creatives and scientists, dedicated to delivering exceptional marketing outcomes. Their vision is not only to keep pace with the rapidly changing digital space but to lead the charge in innovative marketing strategies.