#Japan #Tokyo #TVCM #Hana #Sunkut

New Collaboration: Sunkut® & HANA

On March 25, 2026, KOSE Cosmeport Co., Ltd. released a new TV commercial featuring the seven-member girl group HANA for their sunscreen brand 'Sunkut®'. The commercial emphasizes the theme, "Wear Strength," highlighting the protective power of their products. The campaign will officially launch on April 1, 2026, and run until May 31, allowing customers to win original goods by purchasing Sunkut products.

HANA has gained popularity for their ability to inspire others to transform 'NO' into 'YES', embodying strength and confidence. Their collaboration with Sunkut aims to encourage everyone to wear their strength by applying sunscreen to protect against UV rays.

The latest TVCM, "Wear Strength," features the members of HANA showcasing their confidence under a clear blue sky. Accompanying the visuals is HANA's powerful track, "ALL IN," from their first album, where all members contributed to the writing and composition. This powerful piece perfectly aligns with the commercial's message.

As part of the campaign, customers who purchase any Sunkut product during the promotional period can enter a draw via the official KOSE Cosmeport LINE account, with 500 exclusive HANA themed merchandise available as prizes.

HANA Members Share Their Excitement

In an interview, members shared their thoughts on collaborating with Sunkut:

• - MOMOKA expressed her long-standing admiration for Sunkut, stating, "I have always used their sunscreen and am thrilled to collaborate. One of my dreams has come true!"

• - The group members joked about their rituals, with CHIKA mentioning, "We absolutely make time for meals!" while NAOKO talked about their pre-performance relaxation routines.

With a busy schedule that includes summer festivals, the members discussed their skincare habits. JISOO stated she frequently reapply sunscreen due to her sensitive skin. KOHARU shared her love for outdoor activities, emphasizing that she always applies sunscreen when heading out.

When asked about their favorite Sunkut products, the members revealed:

• - KOHARU loves the "Sunkut Perfect UV Gel" for its light, moisturizing texture.
• - MAHINA prefers the "Sunkut Protect UV Spray," which keeps her skin feeling fresh even in outdoor festivals.
• - MOMOKA is fond of the "Sunkut Tone-Up UV Essence" and uses it in combination with the spray for added protection.

Strengthening Bonds as They Protect

Reflecting on the concept of protection, YURI shared, "What we want to protect most are our members. As we celebrate our first anniversary, we aim to support one another and create lasting memories together."

The commercial, "Wear Strength," premiered on YouTube before its nationwide broadcast, creating a buzz among fans and ensuring everyone recognizes the importance of sun protection through Sunkut's range. The commercial can be viewed here, and fans can catch the making-of feature here.

About Sunkut® and HANA

Sunkut, launched in 2009, provides a variety of sunscreen products effective against harsh UV rays, suitable for both everyday and leisure activities. Available in 12 regions worldwide, Sunkut focuses on gentle formulations that ensure safety for skin and hair.

HANA is the seven-member girl group, formed under the vision of CHANMINA. With their unique blend of fierce live performances and heartfelt lyrics, they continue to hold their ground as a groundbreaking force in the music industry.

Campaign Details

The Sunkut×HANA purchase campaign runs from April 1 to May 31, 2026. Participants can enter by submitting receipts from qualifying purchases via the official KOSE Cosmeport LINE account. With exciting prizes such as original design pouches and mesh bags, fans are encouraged to take part actively. Product details and campaign participation information can be found on the official Sunkut website.