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Rival Technologies Introduces Model Context Protocol and Emerging Consumer Index

In a significant stride toward integrating research data with artificial intelligence, Rival Technologies has announced its new Model Context Protocol (MCP). This innovative protocol is designed to link proprietary research data seamlessly with AI applications, thus empowering organizations to harness their research more effectively.

Highlighting the Features of MCP

The MCP enables a standardized connection for brands that have developed intelligent workflows within their insights function. By facilitating a two-way connection to the Rival platform, clients can channel trusted human research into their existing AI systems without needing extensive customization or one-off integrations. This feature allows data teams to manipulate and analyze research in ways that suit their operational needs before data is even collected.

Andrew Reid, the CEO and founder of Rival Technologies, expressed enthusiasm about this development, stating, "Rival MCP gives them the flexibility to work with their data on their own terms, pulling trusted human research into the AI systems they already use." This flexibility marks a crucial shift for insights teams as they adapt to the increasing presence of AI in daily operations.

Launching the Emerging Consumer Index

Alongside the MCP, Rival Technologies has introduced its inaugural syndicated intelligence offering, the Emerging Consumer Index. This index focuses on the spending patterns of affluent Gen Z and Millennial consumers in North America, collecting data bi-weekly to maintain a fresh perspective on this pivotal demographic. By providing continuous insight into evolving market trends, the Index aids brands in tracking one of their most vital growth segments.

The combination of this index with AI-assisted analytical tools allows subscribers to dive deeper into consumer behavior than traditional reports typically permit. As Dale Evernden, EVP of Innovation and Design at Rival Technologies explains, reliance on real, trustworthy human data is essential as research teams navigate AI’s integration into their organizations. He states, "Communities, syndicated research, and open connections like MCP each play a role, grounding the AI systems our clients are building in real, trusted human data."

A Commitment to Innovative Customer Knowledge

Rival Technologies continues to leverage conversational technology and consulting acumen to facilitate holistic customer understanding that matures over time. As it pilots the MCP with select clients, the company promises enhanced access to data and insights critical for developing an effective research strategy.

As part of its launch strategy, Rival Technologies is set to unveil further details about the Emerging Consumer Index, including pre-launch accessibility. During the upcoming 2026 Quirk's Event in New York, Andrew Reid will present an overview of the Index alongside The Knot, providing insight teams with the opportunity to request early access to this valuable resource.

With an emphasis on blending quantitative and qualitative research with engaging conversational formats, Rival Technologies aims to revolutionize how organizations gain insights, ultimately leading to more informed decision-making and a stronger connection with consumers.

To learn more about these offerings, individuals and organizations can visit rivaltech.com/ai and rivaltech.com/emerging-consumer-index-request for the Index's early access applications.

About Rival Technologies

Rival Technologies stands at the forefront of revolutionizing brand consumer understanding through its pioneering conversational research technology. Their mobile-first platform combines engaging surveys with conversational flows, enhancing response rates and facilitating more rapid movement from data gathering to confident decision-making. With notable clients such as Cash App, ŌURA, and Warner Bros. Discovery, Rival Technologies is recognized in the market for disrupting traditional survey methodologies. For more information about their innovative solutions, visit rivaltech.com.