Meizu Returns to Global Market with Innovative Flyme AI Ecosystem at MWC 2025

Meizu's Strategic Return to the Global Stage

At the Mobile World Congress (MWC) 2025 held in the vibrant city of Barcelona, Meizu has declared its return to the global market, under the insightful leadership of Mr. Gu Binbin, the executive director of overseas business. This announcement has created significant buzz, especially among its vast fan base that has developed over the years globally and in China.

In exclusive discussions with various media outlets, Mr. Gu shed light on Meizu's robust global strategy, which revolves around an innovative ecosystem of smartphones, XR (Extended Reality), and smart vehicles. The brand aims to adapt its approach based on local market dynamics while maintaining a global vision. He emphasized a unique principle contrary to the traditional global marketing strategies, stating, "Our globalization strategy is rooted in two pillars: market demand and technological innovation."

Tailored Global Strategy

Meizu currently operates across more than 30 countries spanning Asia-Pacific, Latin America, the Middle East, and Europe. Each of these markets necessitates personalized approaches. As Mr. Gu explains, their company motto of "Global Vision, Local Execution" ensures that every aspect, from marketing to customer support, is harmonized with the specific needs and conditions of each locale. Mr. Gu's commitment to deepening Meizu's presence in established markets and exploring new opportunities signifies a proactive and adaptable approach.

The Four-Dimensional Ecosystem

Meizu's future vision encompasses a unique integration of smartphones, XR, and smart cars, all coordinated under the cutting-edge Flyme AI Operating System. This comprehensive ecosystem aims to create a fluid and interconnected consumer experience. For instance, users will be able to navigate their routes using their smartphones while seamlessly syncing this data with their smart cars and XR devices.

In professional settings, the XR glasses will provide real-time translation services and sync meeting minutes across devices, enhancing productivity and connectivity. This multi-device collaboration not only streamlines user efficiency but also enriches the overall user experience, validating the contributions of the Flyme AI system.

Embracing AI at the Core

Last year marked a pivotal transition for Meizu with the introduction of its "All in AI" strategy, placing artificial intelligence at the center of all its product developments. This AI-focused ecosystem promises a plethora of advanced functionalities for users. For example, AI enhancements in smartphones facilitate superior photo capabilities, voice assistant tasks, and highly personalized suggestions. Similarly, the XR glasses leverage AI for intuitive applications like navigation and conferencing, while smart cars utilize the Flyme Auto system for optimized driving experiences.

In collaboration with the Geely Group, Flyme Auto is witnessing rapid technology adoption, establishing itself as one of China’s most preferred smart cockpit operating systems, with over 500,000 installations. The system's remarkable growth is evidenced by the sales achievement of 132,000 smart vehicles equipped with Flyme Auto in January 2025 alone, underscoring its number one position in the smart vehicle market. Flyme Auto is also expanding internationally, adapting models from various brands and exporting its technology to regions such as the Middle East, Eastern Europe, and Asia-Pacific.

The Future of Meizu

Looking forward, Meizu is determined to maintain its commitment to the "All in AI" philosophy and pursue its globalization strategy vigorously. With ongoing investments in product innovation and market expansion, Meizu is poised to deliver enhanced ecological products to technology enthusiasts globally. With a mission to redefine user interactions across digital landscapes, Meizu aims to emerge as a trailblazer in the realm of smart ecosystems, cementing its place in the technology sector for years to come.

In summary, Meizu’s robust approach, as outlined by Mr. Gu at MWC 2025, highlights a promising blend of tradition with innovative strategy, ensuring that the brand not only returns to the global market but also thrives within it.