Synchrony Expands Consumer Financing Horizons with Versatile Credit Acquisition

In a significant move to bolster its technology and consumer financing capabilities, Synchrony (NYSE: SYF), a prominent name in American consumer finance, has officially acquired Versatile Credit, a company specializing in consumer financing software. This acquisition is set to reshape the landscape of lending by connecting merchants, lenders, and consumers seamlessly through multi-source financing solutions.

The acquisition was announced on October 1, 2025, and highlights Synchrony's commitment to innovation in the financial sector. According to Maran Nalluswami, Synchrony's Executive Vice President and Chief Strategy and Business Development Officer, this partnership is designed to empower partners and drive sales while making credit access more widely available. "As a trusted partner to many respected brands and hundreds of thousands of businesses, we aim to provide cutting-edge technology solutions that facilitate growth and enhance the overall consumer experience," Nalluswami stated.

Versatile Credit has a rich history of collaboration with Synchrony, having worked together for over 15 years. Ed O'Donnell, CEO of Versatile Credit, expressed excitement about the merger, stating, "We believe that through our continued partnership with Synchrony, we can open new avenues for consumers seeking credit solutions and drive significant growth for merchants across various industries."

Enhancing Multi-Source Financing

Versatile Credit's platform lends itself to multiple sectors including furniture, home improvement, automotive, jewelry, and elective medical services. It plays a crucial role in connecting businesses with a variety of lending products from multiple lenders—ranging from prime to tertiary options—streamlining the financing process and making it easier for consumers to obtain credit.

Moreover, the platform offers advanced reporting capabilities and seamless integrations with merchant systems, enhancing Synchrony’s ability to serve its partners with tailored solutions to meet evolving demands in consumer financing.

With an aim to retain Versatile's current business strategy and management structure, Synchrony plans to maintain collaboration with Versatile's existing lenders and providers. This approach allows for continuity in operations while accelerating the technological advancements planned for consumer financing solutions.

The acquisition is anticipated to be immaterial to Synchrony’s earnings per share, meaning it is not projected to have a significant impact on the company’s financial standing in the near term.

Collaboration and Future Prospects

As both companies work together, there will be a strong focus on technological advancements to improve consumer financing solutions. This partnership not only emphasizes Synchrony’s intent to grow through innovative strategies, but it also sets a clear pathway for Versatile Credit to reach a larger audience of merchants and consumers alike.

BofA Securities acted as the financial advisor to Synchrony, while Shea Company served the same purpose for Versatile Credit. This acquisition signifies more than just a business deal; it’s a commitment to enhancing consumer experiences across various sectors and empowering merchants with the necessary tools to thrive in their respective markets.

About Synchrony: Founded nearly 100 years ago, Synchrony has become a linchpin in American commerce, providing responsible access to credit and banking products that significantly improve the financial lives of millions. The company highlights its commitment to sound financial practices while sustaining the operations of more than 400,000 small to midsize businesses across the nation, ensuring that Americans can access essential goods and services.

For more information about Synchrony and its solutions, visit www.synchrony.com.

As we move forward in an ever-evolving economic landscape, acquisitions like that of Versatile Credit not only signify growth for major financial institutions like Synchrony but also promise a wave of enhanced opportunities for consumers and merchants alike.