#United States #McKinney #NETRIO #Bobby Hall #Channel Sales

Netrio Strengthens Its Sales Leadership

In a significant move to enhance its sales capabilities, Netrio has appointed Bobby Hall as Vice President of Channel Sales. This strategic appointment promises to bolster Netrio's mission to grow organically by leveraging partnerships, marking a new chapter in its ongoing evolution since launching its Channel Partner program in 2017. Hall's primary responsibility will include expanding and executing Netrio's channel strategy while leading channel sales operations to increase the company's presence in mid-market and enterprise sectors.

The Role of Channel Partners in Netrio's Growth

Channel partners have been a cornerstone of Netrio's growth strategy. Their expertise is increasingly recognized by IT executives, especially in mid-market and enterprise businesses, where they serve as trusted advisors. As these businesses navigate complex IT landscapes while striving to deliver top-notch services, the demand for knowledgeable channel partners has surged. This is reflected in the recent predictions from Omdia, which forecast a year-over-year growth of approximately 13% in managed services revenue through channel partnerships, projecting a total near $595 billion globally by 2025.

Bobby Hall's Proven Track Record

Bobby Hall brings with him over 25 years of experience in sales and channel leadership, underscoring his qualifications for this new role. His extensive expertise is marked by a successful history in building high-performing teams and driving revenue through strategic partner relationships. Prior to joining Netrio, Hall served as Channel Chief at ConnexAI, where he successfully launched the company and its partner program. His career also features significant leadership roles at LiveVox and 8x8, among others, where he honed his skills in channel strategy and sales leadership.

Mike Cromwell, Netrio's Chief Revenue Officer, emphasizes the importance of having capable leadership to oversee channel partner initiatives, stating, "Having the right leader in place to guide our channel partner program efforts is essential to realizing the tremendous market opportunity that exists for Netrio and our channel partners. Bobby has an established track record and is the perfect leader to help take Netrio to the next level in the channel. He's known across the channel as a passionate, respected leader who gets the best out of people."

Focus Areas for Hall

In his new position, Hall will operate directly under Cromwell, overseeing Netrio's channel sales organization. His focus will include refining Netrio's channel go-to-market strategy, which entails developing innovative incentive programs, expanding the channel workforce into new regions, and investing in partner enablement.

About Netrio

Netrio stands out as a full-service IT managed service provider (MSP) that is reshaping the way small to mid-market enterprises perceive the role of technology in fostering innovation, efficiency, and growth. The company is dedicated to providing its clients with the necessary skills, experience, tools, infrastructure, and best practices to modernize operations cost-effectively. This modernization is aimed not just at reducing costs, but also at enhancing operational efficiencies stemming from technology investments. The comprehensive suite of services offered by Netrio includes managed IT infrastructure, cybersecurity, cloud solutions, connectivity and voice services, as well as custom application development.

With a widespread presence featuring offices in Minnesota, New York, Texas, and Belfast, Northern Ireland, Netrio supports over 1,000 customers globally, employing close to 450 professionals. For further information, visit www.netrio.com.