Understanding CPC Increases: Addressing Two Invisible Holes in Quality and Experience

Seminar Overview: Taming CPC Increases

On December 16, 2025, Momentum, Inc., headquartered in Minato, Tokyo, will collaborate with Tryhatch, Inc. from Shinjuku, Tokyo, to host a seminar titled "Addressing Two Invisible Holes: Destination Quality and LP Experience Behind Rising CPCs." This event aims to enlighten attendees on the challenges faced in the advertising landscape, where rising cost-per-click (CPC) has become a pressing concern among marketers.

Context and Background

With the relentless rise in CPCs, marketing professionals often find themselves questioning the effectiveness of their spending. The seminar aims to uncover the main causes behind this increase, specifically identifying two critical yet often overlooked factors: the quality of destinations and the user experience of landing pages (LPs). By addressing these invisible holes, marketers can potentially mitigate unnecessary expenditure and enhance conversion rates.

Program Details

The seminar will feature an insightful lineup:

- 11:00 AM: Opening Remarks
- 11:05 AM: Session 1: "The Impact of Clean Destination Quality on Advertising Effectiveness" presented by Ginga Yui from Momentum's Marketing & PR Group.
- 11:30 AM: Session 2: "Next Steps in LP Improvement: Mobile Era LPO Strategies" by Ryo Tajima, Sales Evangelist at Tryhatch.
- 11:55 AM: Q&A session
- 12:00 PM: Closing remarks

Please note that the program is subject to change, ensuring up-to-date relevancy and insights.

Target Audience

This seminar is particularly beneficial for:

- Businesses looking to elevate their advertising destination's quality.
- Marketers aiming to keep CPCs under control.
- Individuals eager to learn about high-performing LP strategies.

Event Details

- Date: December 16, 2025, Tuesday, from 11:00 AM to 12:00 PM
- Format: Online via Zoom
- Cost: Free of charge
- Organizers: Tryhatch and Momentum
- Registration Link: Sign Up Here

Speaker Highlights

Ryo Tajima, Sales Evangelist at Tryhatch:
Ryo Tajima brings a wealth of experience. Prior to joining Tryhatch in 2022, he worked in real estate—supporting tenants and new store openings. With his expertise in online store marketing, he has played a crucial role in aiding over 2,000 stores from more than 300 companies through sales of MEO solutions and LP SaaS.

Ginga Yui, Marketing & PR Group at Momentum:
After starting in SMB sales at a new graduate hiring support company, Ginga joined the Kokuyo Group managing BPO sales for enterprises. At Momentum, he transitioned to a marketing role, overseeing product promotions and marketing strategies.

Company Profiles

Tryhatch, Inc. Founded in January 2018, their headquarters is located in Shinjuku, Tokyo. With a mission to simplify and improve marketing, they offer SaaS tools aiding in brand management and operational efficiency, now supporting over 70,000 businesses.

Website: Visit Tryhatch

Momentum, Inc. Pioneering ad verification in Japan, Momentum is dedicated to eradicating useless advertising through high-precision verification solutions, contributing to a healthier digital marketing ecosystem.

Website: Visit Momentum

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