#Japan #Nagoya #Vitamin C #Popup Event #Decensia

Decensia's Catch! Vitamin C Popup Event

In the bustling city of Nagoya, Decensia, a respected skincare brand under the POLA ORBIS Group, recently hosted a unique popup event titled "Catch! Vitamin C" between March 11 and March 17, 2026. This event surpassed all expectations, drawing in around 5,000 visitors and showcasing the brand's commitment to connecting directly with its audience, particularly those with sensitive skin.

Engaging Experiences for Visitors

The venue at @cosme NAGOYA was transformed into a vibrant play zone where attendees could engage in various hands-on activities centered around the concept of "Catch! Vitamin C". One of the standout attractions was a giant ball where samples were attached, allowing visitors to catch product samples directly. In addition to this, a capsule toy initiative and a product experience corner provided plenty of opportunities for fun and learning. This immersive approach not only energized the entire venue but also encouraged visitors to share their experiences on social media, further amplifying the event's reach.

Exclusive Offers and High Sales Performance

The popup event featured exclusive sets available only in Nagoya, earning praise from attendees. Some days recorded sales figures up to five times higher than average retail performance, underscoring the event's success in not just attracting visitors but also converting interest into sales.

Direct Engagement with Decensia’s CEO

Highlighting the brand's dedication to customer connection, the CEO of Decensia, Hiromi Nishino, interacted with visitors, participating in conversations about sensitive skin research and product development. Her presence added a personal touch that resonated with attendees, creating a lively and informative atmosphere throughout the event.

Background of the Event

The impetus for this popup was the release of the new Decensia White series, aimed at boosting the brand's visibility and allowing potential customers to experience the product more closely. The event was not solely focused on sales; it was a platform for building relationships and expressing the brand's essence directly to consumers. Employees volunteered to assist during the event, fostering direct communication and providing insights about the brand and its new offerings.

Bridging Online and Offline Engagement

To cater to those unable to attend in person, Decensia utilized Instagram live streaming to showcase event highlights. The CEO guided viewers through the booth, creating a bridge between the physical and digital realms to enhance customer connectivity. This innovative strategy allowed them to engage customers even from a distance, further deepening their understanding of the brand’s philosophy and products.

Event Overview

Name:

Decensia POP-UP EVENT "Catch Vitamin C"

Duration:

March 11 - March 17, 2026

Venue:

@cosme NAGOYA

Insights from Social Media

Following the event, social media platforms exploded with mentions, showcasing positive feedback like "Vitamin C catch!!", "Adorable yellow theme!", and "I love the texture!". Many participants expressed their excitement about the engaging experiences, obtaining new product samples, and the local exclusive sets in their posts, which encapsulated the vibrant atmosphere of the event.

Product Highlights

The featured Decensia White series, classified as quasi-drug products, is anchored on innovative concepts that emphasize the ingredient's ability to brighten skin—centered on the active ingredient of stabilized vitamin C. Key products highlighted include:

• - Decensia White Spike-VC Lotion: 125ml for 6,050 JPY (tax included), designed for sensitive skin whitening.
• - Decensia White Spike-VC Cream: 30g for 6,600 JPY (tax included), similarly catering to sensitive skin types.

Where to Purchase

These products are available through the official Decensia online shop, certain @cosme STORE locations, and select comprehensive online marketplaces.

About Decensia

Decensia is a brand under the POLA ORBIS Group, specializing in skincare for sensitive skin. The brand is committed to the pursuit of quality in product development based on insights into sensitive skin, aiming to eliminate the unfairness in skincare solutions and provide its users with liberating skincare experiences.

• - For more information, visit the official Decensia shop or their corporate website.
• - Customer Service: 0120‐714‐115

In conclusion, the Catch! Vitamin C popup event stands as a testament to Decensia's innovative approach to brand engagement, effectively blending experiential marketing with the transparent communication of product benefits.