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TopOn Mediation Achieves IAB Tech Lab Open Measurement SDK Certification

In a significant advancement for mobile advertising, TopOn Mediation has successfully obtained the Open Measurement Software Development Kit (OM SDK) certification from the IAB Tech Lab. This certification marks TopOn as a key player in the ad mediation space, establishing standardized and reliable measurement capabilities that are essential for both developers and advertisers.

Importance of IAB Tech Lab's OM SDK Certification

The OM SDK is designed to streamline the collection and analysis of third-party performance data through unified technical standards, which include crucial metrics such as viewability and fraud prevention. By passing the OM SDK compliance certification, TopOn reinforces its commitment to delivering accurate measurement capabilities. The key value propositions of the OM SDK include:

1. Data Authority: By strictly adhering to Media Rating Council (MRC) standards, it eliminates discrepancies in third-party measurement tools, ensuring true validation of critical metrics such as ad impressions and viewability using IAB Tech Lab-approved data.

2. Technical Universality: The OM SDK's full compatibility across platforms like iOS, Android, and Connected TV (CTV) aims to achieve cohesive cross-platform measurement standards.

3. Commercial Reliability: Automatic compatibility with numerous leading measurement providers, including IAS and DoubleVerify, enhances trust among advertisers and publishers.

Core Benefits of TopOn's OM SDK Certification

For Publishers:

• - Enhanced Operational Efficiency: A single SDK architecture simplifies integration and maintenance processes.
• - Optimized App Performance: Reduced crash rates caused by conflicts from multiple SDKs.
• - Realization of Commercial Value: Standardized data on advertising inventory promotes increased click-through rates.

For Advertisers:

• - Data Accuracy: MRC-compliant standards eliminate discrepancies in third-party data from SDKs.
• - Smarter Decision Making: An improved ability to compare data across platforms aids in optimized budget allocation.
• - Ecosystem Transparency: Higher verification rates for advertising inventory quality enhance the potential for revenue generation from traffic.

Advanced Features Offered by TopOn

Through its white-label mobile SDK, which is the OM SDK certified version, TopOn provides:

• - Event tracking for user behavior.
• - Collection of first-party data in compliance with user consent.
• - Customizable analytics modules for tailored insights.

Empowering a Growing Monetization Ecosystem

TopOn caters to over 15,000 global customers across more than 45,000 applications, processing over 40 billion ad requests daily. With the OM SDK certification from IAB Tech Lab, TopOn aims to deepen collaborations with global advertising platforms to deliver more transparent and efficient monetization solutions to developers.

All existing TopOn partners automatically receive support for the OM SDK upgrade, and potential new clients can apply for complimentary technical consulting. Interested parties can initiate contact with their TopOn account manager or visit TopOn's website for more information.

About TopOn

TopOn specializes in the management and optimization of monetization operations for mobile developers worldwide, aiming to maximize ad revenue. As a leading mobile ad mediation platform, it serves clients globally by delivering reliable and effective advertising solutions.

Contact Information

Lawrence, [email protected]