Kawneer Partners with Trevelino/Keller for Comprehensive Growth and Marketing Strategy

Kawneer, a leader in the aluminum systems sector for commercial construction, has officially appointed Trevelino/Keller as its strategic marketing partner. This renowned agency, recognized nationally for its integrated marketing, public relations, and creative services, aims to elevate Kawneer's presence in the industry. The collaboration marks a significant turn towards enhanced brand visibility and engagement within the built environment sector.

A Legacy of Innovation

Founded in 1906, Kawneer has been at the forefront of developing architectural aluminum systems, consistently pushing the limits of design and functionality. Over its 120-year history, the company has made substantial contributions to commercial construction, offering products designed for various applications including educational institutions, government buildings, healthcare facilities, and sports venues. Their extensive product range encompasses curtain walls, storefront framing, doors, and overhead glazing—not only ensuring robustness but also aligning with contemporary design trends.

In an era where efficient marketing strategies are vital for success, the decision to partner with Trevelino/Keller stems from their commendable track record in the built environment sector. Kimberly Ferro, Kawneer's Commercial Vice President, was vocal about this choice—highlighting the agency's profound insights and agility in navigating the current market landscape.

Enhancing Brand Awareness and Market Presence

Trevelino/Keller has developed a multi-faceted marketing framework intended to amplify Kawneer's brand and product visibility. The strategy emphasizes strategic communications—leveraging both earned and paid media along with a robust social media presence. By enhancing thought leadership and awareness, Kawneer aims to cement its position in a competitive market.

Genna Keller, co-CEO of Trevelino/Keller, expressed enthusiasm about the partnership, noting the alignment of values and commitment to innovation that both companies share. This synergy is expected to facilitate a seamless integration of strategies and resources, ultimately leading to substantial growth and visibility in the market.

What Lies Ahead

This collaboration signifies a pivotal moment for Kawneer as it aims to reinforce its brand messaging and market footprint. The initial goals set forth include raising awareness of their pioneering products while reinforcing trust and reliability—a sentiment well-rooted in Kawneer's operational ethos.

By tapping into Trevelino/Keller's marketing expertise, Kawneer is poised not only to meet but exceed customer expectations through enhanced service throughout the product life cycle—from selection to installation. This holistic approach is anticipated to foster long-term customer relationships and brand loyalty, which are critical in today’s competitive construction landscape.

About the Companies

Trevelino/Keller is recognized for its ability to deliver award-winning brand development and accelerated growth programming, ranking #1 in organic growth and talent retention in 2026. With a focus on various industries, including technology, healthcare, and manufacturing, the agency demonstrates a strong capability to drive measurable results.

Kawneer, headquartered in Norcross, Georgia, continues to set benchmarks in the architectural aluminum landscape, combining innovation with sustainability to craft environments that promote well-being.

In conclusion, with this new partnership, both Kawneer and Trevelino/Keller aim to redefine success in their respective fields, merging heritage with forward-thinking marketing to inspire the next 120 years of innovation and growth.