#Japan #Tokyo #Eastman Cristal #KANEBO #Generating Essentials

KANEBO Partners with Eastman for Sustainable Packaging

The renowned Japanese cosmetics brand KANEBO has made a significant decision to utilize Eastman Cristal™ One IM812, a specialty PET resin, for the overcap of its new "Generating Essentials Treatment Lotion." This innovative choice reflects not only aesthetic values but also a firm commitment to sustainability and performance in packaging.

Since its launch in January 2026, KANEBO's new lotion has garnered positive reactions in the market. With its emphasis on the 'Progress Care' philosophy, KANEBO aims to support skin health through various life stages instead of merely focusing on anti-aging. Shinsuke Magai, a designer at KANEBO, emphasized how the packaging embodies this philosophy, merging sophistication and advancement.

For the robust black overcap, the brand sought materials that could meet high performance and design standards. Cristal One IM812 excelled in rigorous fall tests while maintaining strength even after the painting process, ensuring that the packaging not only looks elegant but also meets functional requirements.

The visual appeal crafted by Cristal One IM812 aligns perfectly with KANEBO's vision, boasting a clear, high-quality black finish paired with a smooth gradient transition from opaque to a lighter shade. This combination of durability, transparency, and color accuracy creates a high-end appearance, while not being overly heavy.

Shota Kawasaki, KANEBO's packaging engineer, noted the complexity involved in achieving the desired characteristics in material, processing, and surface quality. After evaluating various options, they found Cristal One IM812 to be the ideal choice, highlighting Eastman’s expertise in cosmetic packaging.

A major factor for KANEBO's selection of this PET resin was its recyclability within the PET recycling loop. Despite the European Union's Packaging and Packaging Waste Regulation (PPWR) not being an immediate requirement for a product mainly sold in Asian markets, KANEBO proactively chose materials that anticipate future regulatory challenges.

The commitment to sustainability doesn’t end here; KANEBO plans to expand the use of Cristal One Renew IM812 in upcoming products. Tara Cary, Eastman's marketing manager for cosmetic and personal care packaging, underscored the importance of this collaboration, demonstrating how Eastman's materials empower beauty brands to blend sustainability with uncompromised aesthetics, durability, and functionality.

KANEBO's mother company, Kao, has partnered with Eastman for years, reflecting their trust in Eastman's technological support and material expertise in producing high-quality cosmetics that require premium surface finishes and reliable performance.

About KANEBO

KANEBO is a distinguished Japanese cosmetics brand that not only focuses on beauty but also conveys a message of hope. While primarily centered on skincare, KANEBO also offers a diverse range of makeup products. At the heart of its skincare line is a unique cream inspired by Taishi (胎脂), a natural substance that aids in protecting a baby's developing skin from environmental damage and dehydration. KANEBO’s philosophy is to empower individuals in pursuing their goals while fostering a positive mindset.

About Eastman

Founded in 1920, Eastman is a worldwide leader in specialty materials, producing a broad spectrum of products incorporated into everyday items. The company collaborates closely with its customers to deliver innovative solutions focused on sustainability and safety, leveraging its advanced technology platforms and strong customer relationships to sustain its competitive edge in attractive end markets such as transportation, construction, and consumer goods. With around 13,000 employees globally and operations in over 100 countries, Eastman recorded approximately $8.8 billion in revenue in 2025. For more information, visit www.eastman.com.