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Thayers Unveils Hydrating Milky Mist

Thayers, a renowned name in natural skincare, is set to launch its latest product, the Hydrating Milky Mist, on May 1, 2026. Following the monumental success of its Milky Cleanser, Milky Toner, and Milky Moisturizer, this new addition further emphasizes Thayers' commitment to meeting the needs of its consumers. The Hydrating Milky Mist is the result of collaborative efforts between Thayers and prominent beauty influencers Nina Pool and Shelby Ann Bell, who have over 8 million followers combined. Their popular DIY content on social media prompted Thayers to expedite the creation of this product, which aims to deliver instantaneous hydration with a soothing, dewy finish.

The Hydrating Milky Mist is designed to cater to normal to dry skin types while being gentle enough for sensitive skin. It features a weightless, continuous spray formula enriched with natural ingredients like oat milk and glycerin, offering 24-hour hydration. Users can expect a refreshing, fine mist that integrates seamlessly into their skincare routines without disrupting makeup or leaving a sticky residue.

Stacey Goldstein, Vice President of Thayers at L'Oréal, expressed enthusiasm about the new launch: “From the outset, our Milky franchise has been informed by our community and the real-life routines of our consumers. This new mist reflects that collaborative spirit while delivering the gentle hydration our products are celebrated for.”

The unique formula is not just about hydration; it's crafted to support the skin barrier and maintain its health. Clinically tested for effectiveness, this mist can be used at any time — whether as a midday pick-me-up, an added layer of moisture, or even as a refreshing spray over makeup.

Comments from the influencers also highlight the product's appeal:

• - Nina Pool states, “I do a few sprays whenever I want, and boom, my barrier is feeling refreshed. I find that I don't need to pat this mist into my face because it's so fine, I just let it absorb quickly.”
• - Shelby Ann Bell adds, “I love to use my milky mist over my makeup after using powder to melt everything together. I also love carrying it in my bag to refresh my makeup after hours of wear!”

In addition to being vegan and cruelty-free, the Hydrating Milky Mist formula is free from alcohol, fragrance, parabens, phthalates, and gluten, aligning with modern consumer preferences for clean beauty.

The product will initially be available exclusively on Amazon for $14.99 (4.4 fl oz), with plans to expand to additional retailers later this year.

Founded in 1847 by Dr. Henry Thayer, Thayers Natural Remedies has built a legacy of effective, cruelty-free skincare products over the past 175 years. With its alcohol-free toner being the number one in the United States, and consistently receiving five-star ratings, the brand combines the power of pure, natural extracts with dermatological expertise to enhance skin quality across various demographics.

For more information or to explore Thayers' outstanding products, visit their official website or follow them on Instagram and TikTok.