AVATARIUM Portable Launch
2025-06-19 06:34:59

JTB Launches AVATARIUM Portable: A New Era of Avatars in Tourism

JTB's Adventurous Leap into the Future of Tourism



In an exciting development within the tourism sector, JTB Corporation, headquartered in Shinagawa, Tokyo, has teamed up with POCKET RD to introduce AVATARIUM Portable, an innovative avatar-generating device. This new technology aims to enhance the visitor experience by allowing individuals to create personalized avatars that can immerse them in historical settings or the unique environments of popular tourist attractions. The first deployment of this exciting device will occur on June 19, 2025, at the Pivot BASE Cafe&Bar located in the colorful Dotonbori area of Osaka.

What is AVATARIUM Portable?


The AVATARIUM Portable, developed by POCKET RD, provides a seamless experience for users, letting anyone stand in front of the device and become an avatar. Whether dressing as famous historical figures or entering into the captivating worlds of various tourist destinations, users will be able to generate engaging content videos that showcase experiences they wouldn’t ordinarily have. This incredible technology not only brings joy to users but encourages them to share their experiences on social media platforms, promoting the region’s attractions through organic word-of-mouth marketing.

Background of the Initiative


As the tourism industry evolves, it faces critical challenges related to sustainable operations and securing revenue streams. Many popular tourist spots typically offer free activities, such as photo opportunities, which do not contribute financially to their maintenance. Moreover, while many regions boast attractions with considerable appeal, they often struggle with effective promotional strategies. JTB and POCKET RD are committed to addressing these challenges head-on with the implementation of AVATARIUM Portable.

JTB's Strategic Role


Leveraging its extensive experience in the tourism industry, JTB has taken on the crucial role of developing user-focused experiences in collaboration with POCKET RD. The partnership focuses on optimizing each step from avatar generation to content creation, aiming to deliver the best possible experience for tourists. By capitalizing on JTB's vast network, plans are in place to craft original content tailored to various tourism operators while also diversifying promotional strategies and sales channels. This step aims to expand installations and boost user engagement effectively.

Future Developments


JTB envisions a future enriched by original content that utilizes local materials and themes, which will enhance the satisfaction of inbound tourists. Content inspired by traditional Japanese culture, like samurais and kimonos, will be introduced, aiming to captivate visitors and enhance their experience while visiting Japan. Through this innovative service, JTB seeks to elevate the experiential value of tourist locations and support sustainable tourism management across the regions.

About Pivot BASE


Located in Dotonbori, the Pivot BASE Cafe&Bar serves as a hub for exploring local attractions. Its function extends beyond a cafe; it serves as a platform for providing tourist information, as well as promotional content for local municipalities and businesses. Visitors can enjoy a variety of non-alcoholic and alcoholic beverages, vegan dining options, and event hosting. Operating hours are:
  • - Weekdays: 11:30 – 23:00
  • - Weekends and Holidays: 11:30 – 23:00
  • - Open year-round

JTB is committed to fostering connectivity through its “Creative Interaction Initiative,” designed to tackle social and regional challenges by merging people, places, and experiences. By developing tourism content that utilizes regional resources, JTB aims to expand community interaction and contribute to sustainable regional development.

For more information, visit JTB's website and discover how they are shaping the future of tourism.


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Topics Travel)

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