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Jilin's Cultural Initiatives Shine in Hungary and Spain

In a recent cultural promotion event, Jilin Province showcased its rich heritage in Madrid, Spain, as part of a broader initiative to strengthen international ties. This year not only marks a significant milestone in diplomatic relations, celebrating the 20th anniversary of the strategic partnership between China and Spain and the 50th anniversary of China-EU diplomatic relations, but it also emphasizes Jilin's commitment to cultural exchange and tourism.

The cultural delegation from Jilin recently conducted tourism advertising and cultural exchanges in both Hungary and Spain, resulting in various agreements aimed at promoting mutual benefits between these nations. These efforts are part of China's broader strategy to foster openness, enhance cooperation with global partners, and improve mutual understanding through cultural and tourism exchanges.

Jilin's Industrial Strength and Cultural Richness

Known as the birthplace of the Chinese automotive industry, Jilin has a storied industrial history. Its first automobile workshop was established in 1953, marking the beginning of a significant economic sector in the province. Since the early 1990s, Jilin has been collaborating with Germany, enhancing its automotive and supply chain capabilities.

The industrial landscape of Jilin is extensive, comprising a diverse production base that spans 40 of the 41 industrial categories, covering 31 essential manufacturing sectors. Furthermore, the Changchun Film Studio, which boasts an 80-year legacy, is recognized as the cradle of Chinese cinema, adding to the province's rich cultural tapestry.

Tourism Transformation and Economic Growth

As of the winter of 2023, Jilin's cultural and tourism markets have experienced a robust revival. The province has intensified efforts to promote its tourism industry, leveraging its stunning natural landscapes and cultural heritage. The Changbai Mountain, renowned for its long winter season and high-quality snow, has emerged as one of the world's top three skiing destinations, rivaling the Alps and the Rocky Mountains.

Jilin's historical significance as the capital of the ancient Goguryeo Kingdom from 37 BC to 668 AD has been transformative in its tourism strategy. By harnessing the UNESCO World Heritage site of Goguryeo, the province has created exhibition corridors to protect and utilize this rich cultural heritage.

Recent statistics indicate that between 2023 and 2024, the number of visitors to Jilin surged by 66%, while total tourism revenue increased by 69%. Specifically, cross-border tourism in the province saw an astonishing 161% rise compared to the previous year. This influx of tourists has catalyzed the growth of related industries, including dining, hospitality, and entertainment, enhancing Jilin's economic landscape.

Jilin's proactive approach in engaging with Hungary and Spain reflects its aspiration to build strong international relationships, promote economic collaboration, and enrich cultural understanding. The successful cultural performances and partnerships established during these exchanges are expected to contribute positively toward Jilin's objectives of modernization and industrial development while underscoring the importance of cultural diplomacy.

As Jilin continues to embrace global partnerships, its initiatives in cultural outreach will an indispensable role in shaping the province's future, contributing positively to both local residents and international communities.