Instacart Unveils AI Solutions to Enable Grocers to Compete Effectively

Instacart Unveils AI Solutions to Level the Playing Field for Grocers

In a significant leap for the grocery industry, Instacart (NASDAQ: CART), North America's premier grocery technology company, has unveiled its latest innovation: a suite of AI Solutions. Announced on November 4, 2025, these tools are specifically designed to empower grocers of all sizes—ranging from major national chains to local independent stores—to harness the transformative power of artificial intelligence, ensuring they are equipped to compete in an increasingly digital marketplace.

A Revolution in Grocery Shopping

Chris Rogers, the CEO of Instacart, emphasized the potential of these AI Solutions during their launch: "AI is transforming how people shop for groceries and feed their families. Instacart is uniquely positioned to assist retailers, enabling them to drive meaningful results for their customers and businesses." This reflects the company's commitment to not only keeping pace with technological advancements but also setting industry standards in grocery shopping.

Instacart's AI Solutions are built on its existing enterprise offerings, which include e-commerce solutions like Storefront Pro, advertising tools such as Carrot Ads, and in-store innovations like Caper Carts and Carrot Tags. The new AI tools focus on five key areas:

1. Agentic Commerce

Through partnerships with leading generative AI companies like OpenAI, Google, and Microsoft, Instacart is redefining the grocery shopping landscape, ensuring that retail partners are adequately equipped to thrive.

2. AI Assistant

The Cart Assistant, Instacart's AI-powered service, offers omnichannel support that enhances grocery shopping. This functionality allows customers to plan meals, receive product recommendations, and connect seamlessly across various shopping channels.

3. In-Store Intelligence

Through its Store View feature, Instacart provides real-time visibility into store inventories. Using advanced AI and computer vision, Store View identifies stock levels based on images and videos, helping retailers manage their stock more effectively.

4. Catalog Intelligence

Instacart's AI Catalog Intelligence, known as the Catalog Engine, enriches retailers' catalogs with essential information, enhancing customers' shopping experiences by providing detailed product data.

5. Agentic Analytics

This tool leverages Instacart's AI architecture to turn retail data into real-time insights. Retail partners can gain answers to complex business queries in seconds, promoting efficiency and informed decision-making.

Collaboration with Major Retailers

Instacart's AI innovations are not just theoretical; organizations like Kroger and Sprouts Farmers Market are already engaging with these new technologies. For instance, Kroger will integrate the Cart Assistant into its mobile app to provide enhanced shopping experiences, while Sprouts Farmers Market is testing the Cart Assistant across its digital platforms. Yael Cosset from Kroger, described the focus on personalized shopping, saying, "Together, we are bringing next-generation AI to our customers."

Improved Retail Experiences

These advancements are anticipated to greatly impact the relationships between retailers and consumers. With tools that promote custom shopping experiences and efficient inventory management, Instacart aims to remove friction from the grocery shopping experience.

As Ongoing partnerships with generative AI firms enhance these offerings, Instacart’s goal remains clear: to reshape the current grocery landscape in a manner that benefits retailers and consumers alike. As grocery shopping becomes more intertwined with technology, Instacart's commitment to innovation promises to empower grocers to thrive in an AI-driven world.

To learn more about these initiatives and how they aim to reshape retail, visit Instacart's AI Solutions page.