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The Omotenashi Selection Online Exhibition: A Gateway to Japan's Finest Products

In a remarkable showcase of Japan's rich cultural heritage and innovation, the Omotenashi Selection online exhibition, titled 'Omotenashi Yoi Mono-ichi', is set to take place from September 3, 2025, to March 2, 2026. This highly anticipated event is held in partnership with Granstra, one of Japan's largest online exhibition platforms. The exhibition will bring together 18 award-winning companies from across Japan, providing them with a unique opportunity to showcase their exceptional products and services.

In January 2025, the first edition of the Omotenashi Selection received rave reviews, with many participants successfully converting negotiations into transactions. The success of the first edition has paved the way for this second iteration, aimed at fostering connections between exhibitors and a wider array of buyers.

A New Era of Hybrid Exhibitions

As the BtoB market evolves, hybrid exhibitions combining online and offline experiences have become increasingly popular. September marks a crucial time for exhibitions, coinciding with major gift shows and other large-scale events. The Omotenashi Selection online exhibition will leverage this trend, providing exhibitors with expanded opportunities to connect with potential buyers.

This event will feature products ranging from traditional craftsmanship to innovative items recognized by a panel of judges from various countries. Companies looking for fresh business opportunities can anticipate meaningful interactions and partnerships.

Participating Brands

Among the distinguished participants are:

• - Ueda Bisho-do Co., Ltd. (Osaka): Perfect Fit Brush
• - Kurasiki Ikiki Co., Ltd. (Fukuoka): Brown Rice Koji Smoothie
• - KDC Co., Ltd. (Tokyo): Natural Skin Care Oil R
• - Stone+ (Kunihiro Sangyo Co., Ltd.) (Nara): Aroma Stone
• - Japan Specialty Apparel Co., Ltd. (Tokyo): Nanako Style Ladies Cashmere Long Hoodie Dress
• - Aretisme Co., Ltd. (Tokyo): Aetās Skincare Routine
• - Kobayashi Insulation Industry Co., Ltd. (Tochigi): Kire Knife
• - HAWSTONE Co., Ltd. (Osaka): Air Conditioner Partner
• - Abé Jewelry Co., Ltd. (Tokyo): Smile
• - Ramaki Co., Ltd. (Tokyo): MEMORY
• - Satsuma Koji Shop (Kagoshima): Satsuma Rice Koji
• - Eiho Foods Co., Ltd. (Okayama): Ginger Wine
• - FRMA Co., Ltd. (Tokyo): FRMA Toner of Toner / FRMA Cream of Cream
• - REASON Co., Ltd. (Hokkaido): 100% Silk Knit Scarf
• - Remotech Co., Ltd. (Kanagawa): Shape Memory Nail Chips Flexi Wa Nail
• - Fumiko Print (Fukuoka): Blue Demon Tears (Yuzu Craft Hot Sauce)
• - Kobayashi Co., Ltd. (Tokyo): Portable Safe Wine Bag
• - Uchino Tea Shop (Shizuoka): CHA Series

How to Participate

Interested participants can join the Omotenashi Yoi Mono-ichi exhibition for free by visiting the following URL: Granstra Exhibition Registration. By registering on Granstra, users will not only gain access to the exhibition but also have the opportunity to inquire directly with exhibitors. Buyers are encouraged to register and curate their favorite brands for easier management.

About Granstra

Founded in 2019, Granstra is a pioneering online exhibition service that connects brands with buyers in various industries, including fashion, interior design, and lifestyle products. The platform allows brands to showcase their products and company profiles effortlessly, facilitating direct inquiries from buyers. With over 50 exhibitions held and more than 2,000 brands showcased, Granstra has become a significant BtoB matching platform in Japan.

Looking Ahead

The Omotenashi Selection aims to promote Japan's outstanding products and services domestically and internationally. In addition to online exhibitions, the selection committee is planning a series of pop-up shops and permanent store openings to further enhance sales opportunities. The next recruitment period for the Omotenashi Selection is scheduled to begin in January 2026. Companies interested in participating can find details on the official website: Omotenashi Selection.

The Omotenashi Selection embodies Japan’s spirit of hospitality, showcasing the rich tapestry of innovative and traditional products prepared to enchant the global market. This online event is not just an exhibition; it's an invitation to experience the essence of Japan’s craftsmanship and service excellence.