Sinch Welcomes Sophie Cheng as New Chief Marketing Officer Shaping Future Strategy

Sophie Cheng Appointed Chief Marketing Officer at Sinch

On June 1, 2026, Sinch AB (publ) made waves in the industry by announcing the appointment of Sophie Cheng as its new Chief Marketing Officer (CMO). Cheng steps into this critical role following the transition of Jonathan Bean to Executive Vice President for EMEA Global Partnerships. As part of Sinch's Global Leadership Team, she will report directly to CEO Laurinda Pang.

Cheng brings with her a wealth of experience and expertise, having previously led global product marketing and revenue enablement at Sinch, where she made notable contributions to bolstering the company's market positioning and enhancing relationships with industry analysts.

Before joining Sinch in 2024, Sophie held senior leadership positions at notable organizations such as ZoomInfo and Chorus.ai. During her tenure, she played a pivotal role in driving rapid commercial growth and facilitating businesses in utilizing AI-driven technologies to engage more effectively with their customers.

Laurinda Pang emphasized Cheng's exceptional blend of strategic vision and operational excellence. She stated, "Sophie brings a rare combination of strategic vision, operational excellence and deep understanding of both product and customer needs. She has already made a significant impact at Sinch through her leadership of our global product go-to-market organization. Her modern marketing approach will help elevate our market presence and strengthen customer relevance as we position Sinch for continued growth.”

Sophie Cheng expressed her enthusiasm regarding her new role and the opportunities that lie ahead, especially with AI transforming communication between businesses and consumers. She stated, "I've seen firsthand the scale of Sinch's ambition and the massive opportunity ahead as AI transforms how businesses communicate with consumers. I'm excited to expand my scope and turn customer and market intelligence into growth, innovation, and more meaningful customer experiences. We're only scratching the surface of what's possible, and I'm grateful for the trust as we continue building the future of customer communications."

Cheng's appointment is seen as a strategic move for Sinch as it looks to fortify its position in an ever-evolving market landscape. Her leadership skills and innovative mindset are expected to drive future marketing initiatives and operational strategies, ensuring that the company remains competitive and relevant amidst changing consumer behaviors and technological advancements.

With Cheng at the helm of its marketing strategies, Sinch is poised to harness new opportunities that align with its commitment to enhancing customer communication experiences worldwide. As the company focuses on capitalizing on AI advancements, all eyes will be on how Cheng navigates this pivotal transformation and elevates Sinch's market presence.

For detailed inquiries regarding this strategic leadership change, stakeholders can connect with Fredrik Hallstan, Director of Corporate Communications, or Mia Nordlander, SVP of Investor Relations and Sustainability.

This appointment marks a significant step in Sinch's strategy as they continue to strive for excellence in customer engagement and innovative marketing practices.