#Japan #Tokyo #Muture #Living Lab #Daisuke Azuma

Exploring Corporate Transformation Through Living Labs

As businesses strive to keep pace with rapid change, avenues such as Living Labs offer unique platforms for innovation and collaboration. Muture, a joint venture between the Marui Group and Goodpatch, exemplifies this approach by supporting corporate transformation through immersive collaboration and design practices.

Event Overview

On March 11, 2026, Muture's CEO, Daisuke Azuma, will present at the Japan Living Lab Network (JNoLL) dialogue meeting, focusing on the theme "Corporate Transformation x Living Lab." This event will allow practitioners from various fields to come together and share experiences, discussing the challenges and successes encountered during their own transformation journeys.

Muture's Approach to Corporate Change

Muture was established in 2022 to aid major corporations in navigating organizational challenges and pushing for digital transformation (DX). By engaging deeply with field practitioners, the company has cultivated a methodology that incorporates participant observation into systemic reflection, facilitating real-world change.

Azuma's presentation will outline the journey undertaken by Muture in aligning corporate strategies with the principles of Living Labs. He emphasizes the process being highly collaborative and rooted in practical engagement, showcasing how these methods can reflect on larger systems of organizations.

The Significance of Living Labs

Living Labs serve as a bridge connecting diverse stakeholders who contribute to societal advancements through co-creation projects. The dialogue meeting will foster discussion among practitioners, creating an opportunity to reflect on how insights gained from various contexts can inform and enhance corporate practices.

The multilayered dialogue encourages participants to bring their unique perspectives into the conversation, making the event not only a knowledge-sharing platform but also a connector where harmony between differing ideologies can emerge.

Daisuke Azuma's Vision

Reflecting on the importance of collaboration in corporate transformation, Azuma commented, “In supporting change from within large corporations, I’ve come to realize that challenges experienced on the ground extend beyond internal confines.” His goal is to foster a space for dialogue where practitioners can share insights from their own experiences, learning from one another to create strategies that make organizational change more sustainable and effective.

Conclusion

Muture’s participation in this dialogue serves to reinforce their commitment to fostering a shared understanding of corporate challenges and solutions. By engaging with practitioners from Living Labs and co-creation activities, they aim to build a community dedicated to mutual learning and shared growth.

As the event approaches, those interested in the topics of Living Labs and organizational transformation are encouraged to seek knowledge through JNoLL’s foundational seminars, creating a pipeline for continued dialogue in the future.

About JNoLL

The Japan Living Lab Network (JNoLL) is a community of practitioners and researchers from government, industry, and academia who engage in collaborative projects aimed at solving social issues. Their focus includes enhancing the quality of daily life and supporting various citizen activities through Living Lab methodologies.

For more information, please visit JNoLL’s official website.

About Muture

Founded on April 27, 2022, Muture operates with a vision of ‘realizing a future of mutualism’—a term that blends mutual support and forward-looking innovation. The company aspires to design systems that honor diverse perspectives and eliminate dichotomies within business frameworks, working towards a thriving coexistence of shared values.

For inquiries, please contact Muture’s public relations team through their contact form.