#Lithuania #Vilnius #Bosch Home Comfort #Virto Commerce #Digital Loyalty

Bosch and Virto Commerce: Innovating Loyalty in B2B Commerce

In a move aimed at enhancing customer engagement and operational efficiency, Virto Commerce has partnered with the Bosch Home Comfort Group to develop a comprehensive digital loyalty portal that now caters to over 150,000 registered users across Europe. This partnership represents a significant milestone in transforming how businesses interact with their customers and manage loyalty programs in the B2B sector.

The loyalty portal, which has successfully processed more than 210,000 orders, was created to address the fragmented loyalty efforts that existed before. Bosch is known for its commitment to smart technologies for heating, cooling, and domestic hot water solutions. Through this collaboration with Virto Commerce, the Bosch Home Comfort Group has effectively unified various local loyalty programs into a single, API-driven platform. This platform currently supports over 50 brand-country combinations and boasts an impressive catalog of more than 22,000 products.

At the heart of this loyalty initiative lies Virto’s modular Commerce Innovation Platform. This agile framework has enabled Bosch to enhance its digital partner engagement strategies significantly. It allows installers not only to register products but also to redeem loyalty points, access extensive training resources, and interact with vital documentation—all through a customizable and scalable workspace.

A Rapid Evolution of Capabilities

Since its inception in 2017, the platform has experienced remarkable growth. In its inaugural year, it fulfilled approximately 5,000 orders; by last year, that figure had skyrocketed to over 35,000 annually. This impressive trajectory showcases not only the platform's effectiveness but also the burgeoning demand for streamlined, user-friendly digital services in the B2B environment.

Cornelius Munz, Senior Software Engineer and Technical Lead at Bosch, highlighted the agile nature of the project, stating, "We had a working piece of software after just 2.5 days of hands-on workshops with Virto Commerce. Such fast prototyping was crucial in our decision to choose Virto." This rapid development underscored the importance of flexibility in adapting to the evolving market demands, allowing Bosch to maintain end-to-end control over its development operations and infrastructure, a competitive edge in a fast-paced digital landscape.

The loyalty portal not only facilitates real-time catalog updates and incorporates custom fulfillment logic, but it also seamlessly connects with over 115 suppliers. This comprehensive integration ensures Bosch can consistently deliver localized experiences tailored to the specific needs of its trade partners. Alexander Siniouguine, Founder and CEO at Virto Commerce, remarked, "Thanks to real-time catalog updates, custom-built fulfillment logic, and seamless integration with over 115 providers, Bosch can ensure consistent, localized experiences for its trade partners."

A Digital Workbench for Future Growth

With these advancements, Bosch's loyalty portal has emerged as a full-service digital workbench for installers throughout Europe. Cornelius further emphasizes that “the ability to own our infrastructure and adapt quickly to market needs was only possible with Virto Commerce.” The strategic focus on digital engagement is not merely about immediate gains; it also lays the groundwork for long-term partnerships and sustained growth within the European energy sector.

As Bosch continues to leverage technology for better customer engagement, the impact of this loyalty portal will likely resonate throughout the industry. The combination of Bosch’s industry expertise and Virto Commerce's innovative technological solutions represents not only a successful collaboration but also a blueprint for future digital transformation projects in the B2B space. As the landscape of commerce evolves, partnerships like this will be key to unlocking new efficiencies and opportunities for businesses across Europe and beyond.