Puerto Rican Artist Clarent Signs Global Deal with Warner Music Latina, A New Era Begins

In an exciting new development, Puerto Rican rapper Clarent has secured a global recording contract with Warner Music Latina, marking a pivotal moment in his burgeoning career. This agreement follows the artist's recent international success with his single 'IA,' which has reached the top of Spotify's charts in Spain and gained traction in over 20 countries, including the United States and Italy. The track has amassed more than one million daily streams, placing Clarent firmly on the global music map.

Clarent, who hails from Caparra Terrace in San Juan, Puerto Rico, expressed his gratitude in a statement, saying, "Ready for this new season, thank you to the Warner family for keeping it real. This is where boys become men. Signed, The Babayaga." His music, deeply rooted in his upbringing, offers a raw and authentic glimpse into life on the island, resonating with audiences well beyond his local community. Unlike many artists who glamorize their surroundings, Clarent's lyrics honestly document real-life experiences without embellishment. This reputation for authenticity is a testament to his integrity and commitment to his roots.

Alejandro Duque, the president of Warner Music Latin America, shared his enthusiasm about the partnership, stating, "We are thrilled to partner with Clarent and his team to help develop his unique vision and elevate his career to new heights. Clarent exemplifies the breaking of genre barriers and the emergence of authentic sounds paving new paths in music. We couldn’t be more excited to be part of this story."

Since his debut in 2023, Clarent has rapidly established himself as a prominent voice in the Latin music scene. His breakout tracks have steadily climbed the charts, and he has collaborated with renowned artists like Myke Towers, further solidifying his presence in the industry. The recent remix of his hit 'Sport +' featuring Towers reached over 15 countries, driving a 135% increase in Clarent's audience in just a month.

Roberto Andrade, the CEO of Warner Music Latina, emphasized the significance of this partnership, stating, "This is not just another record deal; it is a collaboration. We have created a relationship built on months of mutual understanding, collaboration, and shared vision. For several months, Warner Music Latina immersed itself in Clarent's world, fostering trust and genuinely understanding his artistry, team, and cultural essence, resulting in an agreement designed to amplify his music while honoring the spirit of his story."

The collaboration with Warner Music Latina has been carefully curated to prioritize Clarent's artistic identity and long-term ambitions. Led by his manager Jonniel (Jadiel Nuñez Olivera) from Rythmz51—known for their work with big names like Anuel and Arcángel—the agreement reflects not only Clarent's needs but also the desire to elevate Puerto Rican street culture in a real and impactful way.

Jonniel remarked, "A shoutout to the Warner Music Latina team for believing in this vision and supporting us at every step. This is just the beginning of something incredible. Clarent possesses that raw and undeniable talent, and I am thrilled to be on this journey with him." Through this partnership, Clarent aims to expand his reach while maintaining the authenticity and connections that have characterized his journey thus far. The future looks bright for this emerging star, as he prepares to share his unique sound with the world on an even larger scale.

Topics Entertainment & Media)

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