Experience Beauty and Fitness at FIT-EASY's New ZOZOTOWN Pop-Up

Discover a New Era of Fitness and Beauty at FIT-EASY

In a groundbreaking move aimed at enhancing wellness experiences, FIT-EASY Inc. is thrilled to announce the opening of a limited-time cosmetic experience booth in its flagship store, FIT-EASY Kinshicho, located in Sumida, Tokyo. Opened on July 31, 2026, this spacious facility stands as the largest of its kind in Tokyo and aims to merge fitness with beauty through an exciting partnership with ZOZOTOWN, Japan's leading fashion e-commerce platform.

A Fusion of Fitness and Wellness

FIT-EASY does not just operate as a standard fitness club; it is a pioneering amusement fitness club designed to cultivate a joyous environment where fitness, beauty, and lifestyle converge. The introduction of the ZOZOCOSME booth supports this vision by allowing members to enjoy skincare and makeup in a seamless manner after an invigorating workout.

Campaign Motivation

Driven by a desire to offer more than just a physical workout, FIT-EASY seeks to give its members a holistic wellness experience. The initiative encourages individuals to refresh themselves post-training while indulging in beauty routines, perfectly catering to those who are beauty enthusiasts and new clientele alike.

From July 31 to August 31, 2026, attendees can visit the ZOZOCOSME booth to explore various cosmetic products available on the ZOZOTOWN platform. Please note that the duration of this campaign may change.

What to Expect at the Cosmetic Experience Booth

1. Try Trending Products: The booth features a wide selection of popular ZOZOCOSME items, ideal for skincare after a workout or a quick makeup fix before heading out. Members are encouraged to test items suited to their needs.

2. Seamless Shopping Experience with ZOZOGLASS: Visitors will have the chance to use ZOZOGLASS, which determines skin tones and recommends the perfect base makeup shades. Once customers find items they love, they can conveniently access ZOZOTOWN via their smartphones to complete their purchases effortlessly.

3. Exclusive Coupons for ZOZOTOWN: Each visitor to the booth will receive a ¥2,000 coupon usable at ZOZOTOWN, allowing for further exploration of beauty products. Details and utilization methods will be provided through coupons available at the Kinshicho store. Please remember that points are subject to certain conditions and may conclude early if quotas are met.

Key Information About the Campaign

- Store Location: FIT-EASY Kinshicho (7th Floor, Rakutenchi Building, 4-27-14 Koto-bashi, Sumida, Tokyo)
- Pre-Opening Date: July 31, 2026 (Friday)
- Grand Opening Date: August 12, 2026 (Wednesday)
- Cosmetic Experience Booth Duration: July 31, 2026 (Friday) – August 31, 2026 (Monday)

Note: Changes to the schedule may occur.

A Unique Amusement Fitness Experience

FIT-EASY continues to innovate, creating a distinctive space where individuals can enjoy achieving health goals while enriching their lifestyle. By developing a platform that disseminates authentic information and engaging experiences in beauty and wellness, FIT-EASY aims to deepen curiosity in these areas.

Company Overview

- Company Name: FIT-EASY Inc.
- Headquarters: 3-2-1 Honmachi, Gifu City, Gifu Prefecture, 500-8034, Japan
- Business Focus: Management and planning of amusement fitness clubs, franchise expansion.
- Capital: ¥1,357,449,180
- Employee Count: 320 (as of April 30, 2026)
- Number of Stores: 297 (as of July 31, 2026)
- Links: Service Site | Corporate Site