#United States #New York #Code and Theory #Enterprise Experience #Adobe Summit

Code and Theory's Impact at Adobe Summit

In a remarkable move, Stagwell's Code and Theory has launched its Enterprise Experience Transformation practice at the Adobe Summit held from March 18 to 20, 2025. As AI continues to revolutionize digital interactions, this initiative seeks to redefine the parameters of industry engagement. Under the leadership of Chief Transformation Officer Cory Haldeman, Code and Theory is committed to addressing the shifting needs of the market through innovative solutions.

Unveiling the Enterprise Experience System (EXS)

The Enterprise Experience System (EXS) framework is at the heart of this transformation. Code and Theory plans to showcase how this framework can provide personalized interactions on a massive scale that surpass traditional engagement methods. Attendees at the summit will witness firsthand how the EXS framework delivers value and elevates customer experience through generative AI, unlocking new opportunities in the content supply chain.

Addressing the Personalization Gap

At their booth, Code and Theory will highlight the common pitfalls of personalization — overselling while underdelivering. By integrating brand identity, user needs, and technology, the company aims to fill the personalization gap, ensuring deeper relevance and meaningful consumer interactions.

Foundational Principles for Effective AI Strategy

Before brands leap into advanced technologies, establishing their core identity and outlining the objectives is essential. According to Haldeman, this foundational work is crucial for crafting AI strategies that create genuine personalization at scale, enabling brands to resonate with their customers authentically.

A Unique Collaboration with Adobe

As a Diamond sponsor of the Adobe Summit, Code and Theory emphasizes the synergy between creativity and technology. Featuring key personalities like Carmelo Anthony, a 10-time NBA All-Star, and Kelsey Plum, a WNBA champion, the summit will facilitate discussions on how creativity coupled with technology can reshape brand-consumer connections.

Rethinking AI in the Enterprise

Cory Haldeman asserts that many businesses treat AI as a mere tool for making minor improvements. Instead, the focus should shift towards fundamentally transforming the ways in which brands engage with customers. With Adobe Firefly as an example, creativity needs to be democratized, applying transformative thinking throughout the enterprise experience to redefine customer connections.

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, spoke on the longstanding relationship with Adobe, expressing anticipation for how their collaboration will unlock broader possibilities for clients in an increasingly complex digital landscape. By merging their creative expertise with Adobe’s technologies, they aim to revolutionize how enterprises operate in a world powered by AI, thus setting a new standard for customer experiences.

A Vision for the Future

Hannah Elsakr, President of New Business at Adobe, reiterated that true digital transformation involves more than just implementing new technologies; it is about reimagining value creation for customers. The partnership between Code and Theory and Adobe embodies a holistic vision poised to push the boundaries of digital experiences.

Conclusion

With its bold Framework at Adobe Summit, Code and Theory stands at the forefront of enterprise transformation. Their approach goes beyond traditional silos between consulting, creative, and integration, uniting them into a cohesive strategy that positions brands for success in an AI-driven future. This initiative promises not just incremental advancements, but a visionary roadmap for brands to enhance their digital footprint meaningfully.

For additional information, please visit Code and Theory's website.

If you're interested in meeting with Cory Haldeman or learning more about the Enterprise Experience Transformation practice, reach out via email.