Ameritas Investment Company Marks 40 Years of Growth and Innovation in Wealth Management

Celebrating 40 Years of Ameritas Investment Company

Ameritas Investment Company, LLC (AIC) recently reached a remarkable milestone, celebrating its 40th anniversary. Established in Lincoln, Nebraska, AIC has consistently showcased its dedication to independent advisory and brokerage services that support holistic wealth management for both professionals and their clients.

Since its inception in 1984, when it registered as BLN Investment Corp. with the NASD (now known as FINRA), Ameritas has undergone substantial transformations. Over the years, it has changed its name twice, reflecting its evolving identity within the financial sector. The first name change came in 1987, and the most recent one in 2020. Additionally, in 2021, Ameritas Advisory Services, LLC (AAS) was launched as a distinct investment advisor focusing on fee-based advisory business.

Jeremy Robson, President of both AIC and AAS, expressed pride in the firm’s culture and its significant growth over the past four decades. He acknowledged that AIC's evolution has allowed it to strengthen its presence in the industry, providing invaluable resources and support to its affiliated financial professionals. “Being part of a firm that has established itself and strives to be easy to do business with is something we are proud of,” said Robson. He emphasized the importance of the future, reiterating AIC’s commitment to enhancing how it supports its financial professionals.

As part of the company’s mission, AIC offers a diverse range of wealth management platforms, investment products, and support services. These resources are aimed at helping clients achieve their unique financial goals, promoting flexibility and choice for the financial professionals associated with AIC.

Bob Jurgensmeier, CEO of Ameritas, highlighted the dedication of their associates and the trust financial professionals place in AIC. This trust is crucial to the company's success and its ongoing ability to evolve in response to the changing needs of the market. “The journey we have taken over the past 40 years is a testament to our commitment to continual improvement and meeting our clients' needs effectively,” Jurgensmeier remarked.

Ameritas as a broader organization encompasses not only AIC but also a multitude of subsidiary companies, including Ameritas Life Insurance Corp and Ameritas Life Insurance Corp. of New York. Founded in 1887, the Ameritas family of companies has dedicated itself to providing a wide array of insurance and financial products and services. Their offerings include life insurance, annuities, individual disability income insurance, and various investment services. By maintaining a client-centric approach, Ameritas is able to cater to individuals, families, and businesses with a comprehensive financial strategy.

In conclusion, as Ameritas Investment Company marks its 40th anniversary, it reflects on a history filled with growth, innovation, and a steadfast commitment to client service. With a forward-looking vision, AIC is poised to continue its mission as a leader in the financial advisory industry, ensuring that it remains responsive to the evolving landscape in wealth management while supporting its clients and professionals with integrity and dedication.