#USA #San Diego #Procede Software #Excede DMS #Rubicon Technology

Procede Software Secures Major Investment from Rubicon Technology Partners

Procede Software, a leading provider of enterprise-grade dealer management systems (DMS) specifically tailored for the commercial vehicle industry, has recently made headlines by securing a strategic majority investment from Rubicon Technology Partners. This funding comes as a timely boost for Procede as it seeks to innovate and expand its influence within the commercial vehicle ecosystem.

For over twenty years, Procede Software has developed a well-respected DMS platform called Excede®. This platform is recognized for its reliability, innovative capabilities, and extensive integration features that cater to various dealership departments. With the addition of Procede Intelligence, the platform has recently expanded its functionalities to include advanced AI capabilities. Presently, Excede® serves hundreds of leading dealership groups and commercial vehicle businesses across North America, significantly enhancing their operational efficiency and decision-making processes.

Larry Kettler, the CEO and Chairman of Procede Software, expressed his enthusiasm regarding this investment, calling it a pivotal milestone in the company’s growth journey. He stated, “From the beginning, our philosophy has been to listen closely, invest deeply, and deliver meaningful value to our customers. The experience and expertise Rubicon brings will empower us to accelerate our mission by investing in our product suite, expanding integrations across the ecosystem, and fostering greater innovation.” Kettler articulated a strong commitment to enhance value for their customers through this partnership.

Ben Falloon, a Principal at Rubicon, echoed Kettler’s sentiments, asserting that Procede Software embodies the innovative product leadership and customer-centric culture that Rubicon seeks in its partnerships. He noted, “We’re incredibly grateful and excited to partner with Larry and the entire Procede team as they embark on their next chapter of growth and innovation.”

About Procede Software

Since its establishment in 2001, Procede Software has positioned itself as a foremost provider of enterprise-level Dealer Management Solutions, particularly within the heavy-duty commercial vehicle market and adjacent sectors. Their flagship system, Excede®, is trusted by dealerships across the United States, Canada, and Australia due to its robust functionality and reliable performance, complemented by strong integrations with Original Equipment Manufacturers (OEM). Built on Microsoft® SQL Server, Excede® also incorporates modern workflows and APIs, offering a data-driven approach that helps dealerships maintain competitiveness in an ever-evolving market.

About Rubicon Technology Partners

Founded in 2012, Rubicon Technology Partners operates as a middle-market private equity firm with a keen focus on enterprise software companies that showcase innovative products and proficient management teams. With assets exceeding $4 billion, Rubicon employs a hands-on approach to help businesses adapt and scale, leveraging proprietary practices and a holistic engagement model. Their operational focus, allied with profound expertise in software, has made Rubicon a preferred partner, boasting a track record of over 90 acquisitions to date. Headquartered in Boulder, Colorado, the firm also has offices in New Haven, Connecticut, and San Mateo, California.

This strategic investment marks a significant step forward for Procede Software, ensuring that it remains at the forefront of technological advancement in the dealer management space, while contributing to the broader evolution of the commercial vehicle industry.