TECNO Collaborates with Koç University to Enhance Mobile Imaging Insights for Turkish Consumers

TECNO and Koç University Collaboration: A Leap in Mobile Imaging Aesthetics

In an exciting move towards enhancing smartphone photography, TECNO, a leading AI-driven technology brand, has announced its partnership with Koç University in Türkiye. This collaboration aims to explore the design and aesthetic preferences of Turkish consumers when it comes to mobile imaging. Situated between Europe and Asia, Koç University stands out as a prestigious research institution committed to driving innovative solutions in various fields, including technology.

Understanding Turkish Aesthetic Preferences

The partnership focuses on tailoring TECNO’s camera technology to better align with the unique desires and expectations of Turkish consumers. The integration of cultural insights will play a significant role in this enhancement, as the two entities work together to analyze consumer behavior related to photography.

Fanyi Zhou, Director of the Image Quality Testing Assessment Department at TECNO, expressed optimism about the collaboration: "As a distinguished leader in smartphone imaging, we believe this partnership will enable us to transform cutting-edge research into technology that truly resonates with our users. We hope to create stunning and authentic images that celebrate the diversity of beauty in Türkiye."

Leading the research endeavor is Associate Professor Aykut Coşkun, a prominent figure in design research and the head of the KUAR research center. The project plans to employ surveys, interviews, and field studies to investigate how Turkish consumers engage with portrait photography, including their editing habits and the challenges they face during the photographic process.

Enhancing TECNO's Universal Tone Technology

At the core of this initiative lies TECNO’s Universal Tone technology, an advanced imaging solution designed to cater to multi-skin tone aesthetics. With the latest updates that will be integrated into TECNO’s CAMON 40 series, the technology utilizes three sophisticated engines to achieve remarkable results:

1. Multi-Skin Tone Restoration Engine - Restores diverse skin tones in photographs to their natural appearance.
2. Local Tuning Engine - Adjusts imaging settings based on environmental factors, like lighting conditions and geographic landscapes.
3. AI-Powered Computational Portrait Engine - Leverages innovative algorithms to craft personalized and culturally relevant portrait experiences.

The ultimate goal is to enhance the user experience and reflect the customers' individual preferences in every shot.

A Commitment to Global Innovation and Local Sensitivity

TECNO’s collaboration with Koç University is an extension of the brand’s 'Glocalization' strategy. Historically, TECNO has forged partnerships with various esteemed institutions worldwide, including the University of Leeds in the UK and Nanyang Technological University in Singapore. These collaborations signify TECNO’s unwavering commitment to adapting global technologies to meet local market needs, ensuring that its offerings accurately represent the diverse spectrum of skin tones and aesthetic preferences specific to each region.

TECNO’s mission centers on guaranteeing that individuals with diverse skin tones are fairly depicted in smartphone imagery. By constantly improving imaging technologies, TECNO paves the way for a future where everyone’s beauty can be captured authentically, honoring their unique identities.

About TECNO

Founded with a vision to innovate, TECNO operates in over 70 countries across the globe, aiming to enhance digital experiences in emerging markets. The brand is dedicated to merging modern aesthetic designs with cutting-edge technologies and artificial intelligence. The current product ecosystem includes smartphones, smart home devices, wearables, tablets, and laptops, all designed to meet the dynamic needs of the contemporary consumer.

For more information, visit TECNO's official website at www.tecno-mobile.com.

About Koç University

Established in 1993, Koç University is a nonprofit institution renowned for its outstanding education and research capabilities. Located in Istanbul, it serves as a hub for interdisciplinary studies, bringing together disciplines such as Engineering, Medicine, and Social Sciences to inspire innovation and create positive societal impacts. The university offers a rich tapestry of academic programs that attract top-tier students and faculty from around the world.

This collaboration between TECNO and Koç University is poised to redefine the future of mobile photography, setting a benchmark in user-centered technological innovation, while ensuring the representation of every unique identity.