Cetera Financial Group Expands Its RIA Model with Matkovic Financial Group Acquisition

Cetera Financial Group's Strategic Acquisition of Matkovic Financial Group

In a significant move that highlights the ongoing expansion of its Registered Investment Advisor (RIA) platform, Cetera Financial Group has completed the acquisition of Matkovic Financial Group. This Indianapolis-based independent practice specializes in wealth management and tax planning, overseeing approximately $135 million in assets. This acquisition marks the latest step in Cetera's strategy to enhance its service offerings and deepen its connections with financial professionals who share its vision.

Led by Mark J. Matkovic, CPA, CFP®, Matkovic Financial Group has established a robust client base that prioritizes personalized advice. By joining Cetera's Avantax Planning Partners community, the firm aims to provide its clients with even greater resources while forming a vital link between wealth management and tax planning. "As we explored options for the future of Matkovic Financial Group, it quickly became evident that remaining within the Cetera network was the ideal path for our clients and our team," said Matkovic.

Matkovic's transition into Cetera's RIA model comes at a time when financial advisors are increasingly seeking flexibility in their practices. In recent years, the financial landscape has evolved significantly, prompting many to reassess their operational structures. By joining Cetera, advisors can focus more on client service while minimizing the operational burden of running a business.

With this acquisition, Cetera reinforces its commitment to offering a supportive ecosystem for independent financial advisors. Jen Hanau, RIA Branches Channel Leader at Cetera, remarked, "Matkovic Financial Group is a prime example of how financial advisors are aligning their services to create more comprehensive offerings for their clients. We are delighted to welcome them into our network. Mark and his team exemplify the synergy between wealth management and tax planning, and we are confident they will thrive at Avantax Planning Partners."

The acquisition is also noteworthy as it represents the third major addition to Cetera's RIA and Branches channel in 2026 alone. This newly launched channel was designed to support both independent RIAs and Cetera's owned W-2 RIA businesses. By broadening its reach and service capabilities, Cetera is setting a strong precedent for continued growth in the financial advisory sector.

Mark Matkovic's excitement over the acquisition underscores the benefits it brings to their clients and team members. "We look forward to collaborating with Avantax Planning Partners, which allows us not only to enhance our service levels but also gives us access to succession planning solutions and increased operational flexibility, which is beneficial for everyone involved," he stated.

Cetera Financial Group operates as a comprehensive support hub for independent financial professionals and institutions. With its commitment to providing personalized services and facilitating seamless growth options, Cetera aims to create an environment where advisors can thrive without the constraints typically associated with traditional financial businesses.

As of December 31, 2025, Cetera firms manage approximately $640 billion in assets under administration and $294 billion in assets under management. The firm’s innovative approach to advisor support is evident in its high satisfaction ratings, receiving over 40,000 five-star reviews from financial professionals, which translates to an impressive 4.8 out of 5 satisfaction score. This reflects Cetera's dedication to creating long-term value and fostering a community where advisors can flourish.

In conclusion, Cetera's acquisition of Matkovic Financial Group serves as a testament to the firm's ambitious growth strategy and its mission to empower independent financial advisors. As the financial industry continues to advance, partnerships like these are vital in adapting to new challenges while enhancing client services. With Matkovic Financial Group now part of its ecosystem, Cetera is poised to lead the sector into a new era of financial advisory excellence.