#Japan #Tokyo #Corporate Training #ESG Management #Earth Gift

JTB Unveils Earth Gift Experience for BIZ

JTB has recently launched a new experiential training program aimed at aiding businesses in their efforts to enhance ESG (Environmental, Social, and Governance) management. Dubbed the "Earth Gift Experience for BIZ," this initiative expands upon the existing Earth Gift program, which has been tailored for individual customers. The aim is to connect companies with their stakeholders—including customers, investors, and job seekers, against a backdrop of increasing emphasis on sustainability.

In today's climate, many companies grapple with the challenge of integrating ESG principles into their operations. They often find themselves unsure about where to begin or how to effectively engage their employees in these initiatives. The Earth Gift Experience for BIZ seeks to transform everyday corporate activities, such as team trips or training sessions, into opportunities for practical ESG management. This program offers businesses a chance to enhance their corporate value meaningfully.

JTB positions itself as a facilitator, connecting corporations that face challenges in sustainability with businesses that practice environmentally enriching production. As a so-called "experience producer," JTB aims to design a transformation in participants' learning and behavior towards more sustainable practices.

Program Overview

The Earth Gift Experience for BIZ distinguishes itself from traditional, lecture-based training programs by emphasizing hands-on participation in production processes whenever possible. Participants will experience the connections between raw materials, producers, natural environments, and local cultures through their senses.

Objectives

• - Promote corporate ESG management
• - Enhance employees' awareness of ESG principles
• - Foster team building

Target Audience

• - Organizations such as companies and labor unions for workplace trips, recreation, team-building events, onboarding training for new employees, and management training.

Launch Date and Duration

• - Start: March 2026
• - Implementation: Year-round (exact timing varies depending on the program)

Partnerships and Locations

• - Hachiichi Farm, Chigasaki, Kanagawa

Training Content: Harvesting experience, farm work, lunch using harvested vegetables, and discussions with producers.

• - Yumegaoka Sunday Brewing, Yokohama, Kanagawa

Training Content: Craft beer workshop, brewery tour, hands-on experience, and tasting activities.

What is Earth Gift?

Earth Gift is an experiential e-commerce platform that promotes the philosophy of creating goods that enrich the Earth. Society relies heavily on countless resources, including water, soil, and light—elements carefully nurtured by others. Earth Gift posits that it is crucial to enhance these resources and ensure they are passed on in better states to future generations. This initiative aspires to foster goods that fortify relationships with soil, water, living beings, and localities, improving them as we engage more deeply.

Participants are invited to immerse themselves in the production processes, engage in purchasing, and share their experiences. Such actions contribute to sustainable production, which, in turn, supports the enrichment of our planet. By promoting the creation of goods that benefit the Earth, Earth Gift plays a significant role in moving towards a sustainable society.

For more details, visit Earth Gift's official website or check out their Instagram page.

Future Developments

Looking ahead, JTB plans to broaden the offerings under the Earth Gift Experience for BIZ. The insights gained from these experiences will be leveraged for further corporate activities, such as supply chain reviews, new business developments, and product innovations. Through the communication and creation of opportunities, JTB strives to contribute to a sustainable society actively.