Celebrate Oral Health Day with PaTaKaRUSH and DentaMan's Exciting Collaboration

Celebrate Oral Health Day with PaTaKaRUSH and DentaMan

On November 8th, recognized as Oral Health Day in Japan, iCAT Corporation is excited to unveil an engaging collaboration between their popular oral training game app, PaTaKaRUSH, and the beloved character DentaMan. This partnership, launching on November 8, 2025, aims to promote oral health in a fun and interactive way, blending the worlds of gaming and oral care.

About PaTaKaRUSH

PaTaKaRUSH is a gamified app designed to make oral fitness fun and habitual. It combines mouth training with the mechanics of gaming, making it an innovative healthcare tool. The collaboration with DentaMan, known for his approachability and clarity in promoting oral health, will introduce new elements that appeal to both children and seniors. By working together, they aim to create an environment where oral care is not only essential but also enjoyable.

Collaboration Details

Users will have the opportunity to join DentaMan in a unique collaboration stage called the “DentaMan Training Championship,” where players will embody the Oral Warrior DentaMan. During this stage, users will engage in speaking exercises to defeat the enemy character, Mutans-kun, using the sounds “Pa-Ta-Ka-Ra.” The experience offers a delightful mix of live-action DentaMan and his animated counterpart, creating an immersive audio-shooting game experience.

To celebrate this collaboration, iCAT will host the DentaMan Training Championship from November 8 to November 22, 2025.

Key details:

- Launch Date: November 8, 2025
- Cost: Free (No in-app purchases)
- Stages Available: Two exclusive stages featuring DentaMan

Championship Participation

To partake in the DentaMan Training Championship, users need to:
1. Follow the official DentaMan X account (@dent_man8020) and the PaTaKaRUSH official X account (@PaTaKaRUSH_App).
2. Play the DentaMan special stage in PaTaKaRUSH and choose between two courses:
- DentaMan Face Cutout Award: A screenshot of a ‘good face’ or a funny face while using the cutout (face exposure permitted)
- Challenge Award: A screenshot taken during gameplay (feel free to hide your face with stickers or emojis)
3. Use the hashtag #DentaManChampionship when posting.
4. Optionally, add a comment such as “Best Score Achieved!” when sharing the screenshot.

Participants can submit entries as many times as they wish in either category!

The winners will be selected based on judging criteria as follows:
1. Best Face Cutout Award (1 winner): Amazon gift card worth 10,000 yen + DentaMan merchandise
2. Excellent Face Cutout Award (3 winners): Amazon gift card worth 3,000 yen + DentaMan merchandise
3. Challenge Award (3 winners): DentaMan merchandise

The Vision Behind the Collaboration

Both PaTaKaRUSH and DentaMan share a common goal to create a culture of enjoyable oral care. PaTaKaRUSH strives to transform oral frailty prevention training, often viewed as tedious and unsustainable, into an engaging activity through the use of gaming mechanics. DentaMan, on the other hand, has successfully communicated the importance of oral health to children and many adults alike. Their combined effort aims to foster a fun environment that promotes oral health awareness, particularly on this significant day dedicated to dental hygiene.

Meet DentaMan

To find out more about DentaMan, visit his official website: DentaMan. You can also follow him on social media for updates:

- X (formerly Twitter): DentaMan X
- Instagram: DentaMan Instagram

DentaMan’s Message:
“I’m delighted to join forces with PaTaKaRUSH for this initiative. The decline in pronunciation, tongue strength, and swallowing affects our quality of life significantly. Let’s keep our mouths strong through fun exercises, and maintain our oral health together! I eagerly await everyone’s participation in the DentaMan Training Championship as the chief judge!”

What is PaTaKaRUSH?

PaTaKaRUSH is an innovative app focused on oral training, developed by dental professionals, encouraging users to pronounce “Pa-Ta-Ka-Ra” for effective oral exercise. Utilizing voice recognition technology, players can earn items and defeat enemies while enjoying a brand-new audio shooting game experience. This fun training method is suitable for maintaining and enhancing oral function across diverse demographics, from older adults preventing oral frailty to ensuring healthy mouth development in children.

Experience this unique application that allows for gameplay across various stages, peer feedback based on scores, history tracking, and leaderboards to keep motivation high!

For more information and to download the app, visit:

About iCAT Corporation

iCAT Corporation was founded in 2003 as a university venture based on the research outcomes from Osaka University Dental School. The founder, also a practicing dentist, has been closely involved in the research and development of cutting-edge solutions including a dental implant surgery support system that combines 3D simulation and CAD/CAM, as well as high-resolution dental CT equipment using proprietary imaging reconstruction technology. Recently, they have expanded their projects to include AI diagnostic support systems and chair-side bacterial testing systems.