#Japan #Minato #Excel Makeup #Impressive Mood Shade #Natural Contour

Revolutionizing Beauty with the New 'Impressive Mood Shade'

On September 15, 2026, the Tokiwakai Drug Co., part of the Noevir Group, unveiled a groundbreaking new contouring product under the Excel makeup brand: the 'Impressive Mood Shade'. This product aims to elevate the impression of skin tones while providing a sophisticated shading effect that goes beyond mere facial contouring.

What Makes 'Impressive Mood Shade' Unique?

The 'Impressive Mood Shade' introduces a fresh approach to makeup, drawing inspiration from the techniques used in illustrations and sketches. Instead of solely relying on dark shades for contouring, this innovative product layers nuanced colors that enhance the natural complexion. It comprises two subtle shade colors and one vibrant accent color, allowing users to achieve a seamless, blended effect that highlights facial features without looking artificial.

The product is available in two distinct color options:

• - IM01 (Warm Tone): Blends pink for a soft, rosy glow.
• - IM02 (Cool Tone): Incorporates blue for a clear, defined appearance.

These options cater to various skin tones and desired aesthetics, enabling users to personalize their makeup experience.

Effortless Application for All Skill Levels

Designed for both makeup novices and experts, the 'Impressive Mood Shade' features a building-friendly formulation that delivers soft pigmentation, making it nearly foolproof. Its weightless, blendable powder seamlessly integrates into the skin, ensuring that the freshly applied color lasts without fading.

Moreover, it comes with an original dual brush system: one wide brush for larger areas like the jawline and cheeks, and another compact brush for detailing smaller areas such as the nose and around the eyes. This versatility allows anyone to recreate natural-looking shadows and highlights effortlessly.

The Philosophy Behind the Product

Excel's approach to contouring challenges conventional methods. Traditionally, makeup artists relied heavily on darker shades to create shadows. However, the Excel team recognized that real skin showcases a variety of tones influenced by factors such as blood flow and ambient light. By adopting a more artistic perspective—combining subtle hues with richer colored shadows—the 'Impressive Mood Shade' enriches the skin's natural vibrancy and provides depth without dullness.

Distinct Features of the 'Impressive Mood Shade':

1. Color Composition: A blend of two soft shades and an accent to achieve natural, radiant contours.
2. Gentle Color Application: The flexible formulation ensures ease of application and longevity.
3. Innovative Brush Design: A dual-brush setup for a user-friendly experience, making contouring easy for everyone.

Launching with Purpose

The newest entry into the Excel product line reflects their commitment to evolving beauty standards. Starting in Fall 2025, Excel will embrace a revamped mission: 'Your will, beautiful.' The goal is to empower individuals who aspire to feel beautiful and confident in their own skin, offering products that enhance rather than mask one’s natural beauty.

How to Get Yours

The 'Impressive Mood Shade' will initially hit the stores on August 28 at Loft and Plaza, followed by a broader release on September 1 across the official Excel online shop and major platforms like Amazon.

For consumers eager to explore this innovative makeup solution, the Excel website (excelmake.com) and their Instagram account (@excelmake) are excellent resources for learning more about the brand and its offerings.

If you have questions or need assistance, you can reach the Tokiwakai Customer Service for Excel products at 0120-081-937. Look for the 'Impressive Mood Shade' at retail locations nationwide, including drugstores and variety shops.

With its blend of an artistic approach and practical application, the 'Impressive Mood Shade' is set to redefine how we perceive makeup and contouring, providing an effortless way to bring out the beauty that lies within every individual.