CNH and DENSO Honored at EMEA SEC 2025
On April 12, 2025, during the EMEA Security & Authentication Conference (EMEA SEC), two industry giants, CNH and DENSO, were recognized for their exceptional efforts in brand protection and combating counterfeiting. This prestigious acknowledgment highlights their innovative use of AI-powered cryptographic solutions that aim to transform brand authentication across various sectors.
In the global market, protection against counterfeiting is a critical concern, particularly for companies operating in the automotive supply chain and agricultural sectors. Ennoventure, playing a pivotal role in promoting proactive measures against counterfeiting, has collaborated effectively with both CNH and DENSO to improve brand integrity. CNH has successfully fortified its brand protection strategies, ensuring the authenticity of its products across the agricultural and industrial markets, while DENSO has raised awareness about the risks associated with counterfeit automotive parts among customers and industry stakeholders.
Recognitions and Initiatives
CNH was awarded for its strategic initiatives that incorporate digital authentication technologies aimed at ensuring product authenticity and safeguarding consumer trust. The company’s efforts to leverage advanced digital solutions successfully combat counterfeiting, thereby enhancing customer confidence. On the other hand, DENSO's recognition stems from its leadership role in initiating educational campaigns designed to inform customers and industry professionals about the hazards associated with counterfeit auto components.
Hazem Ibrahim, Founder and CEO of ASIAS Security Group SDN BHD, emphasized the power of collaboration in combating counterfeiting. He stated,
“At EMEA SEC 2025, we believe that significant progress against counterfeiting can only be achieved through strong partnerships. CNH and DENSO exemplify how collaborations, like their joint efforts with Ennoventure, convert ideas into effective strategies for brand protection in global markets.”
Commitment to Brand Protection
Padmakumar Nair, Managing Director of Ennoventure, expressed pride in their customers, stating,
“We are thrilled to see CNH and DENSO being recognized with these prestigious awards at EMEA SEC 2025. Their acknowledgment is a testament to the impact of our AI-driven encryption solutions in securing brands and protecting consumers. This victory underscores our commitment to delivering technologies that make meaningful changes in brand protection.”
Ennoventure, Inc. stands at the forefront of the digital revolution in brand protection, utilizing its patented invisible signatures based on AI and cryptography. This innovative approach helps brands and consumers by authenticating product packaging and transforming them into smart, connected packages. Their solutions integrate seamlessly into product packaging without requiring process alterations or additional investments. Trusted by major brands worldwide, Ennoventure's invisible signatures are present on billions of product packages across various industries, including automotive and industrial spare parts, FMCG, and agrochemicals.
Ennoventure, headquartered in Massachusetts with offices in Dubai and India, continues to redefine brand protection strategies. For more information, visit
www.ennoventure.com and discover how to innovate your brand protection strategy.
Conclusion
As seen in this year’s recognition, the landscape of brand protection is rapidly evolving, and the joint efforts of companies like CNH, DENSO, and Ennoventure highlight the importance of utilizing advanced technologies in the fight against counterfeiting. The recognition at EMEA SEC 2025 serves as a benchmark for future initiatives aimed at safeguarding product authenticity across global markets.