#Japan #Tokyo #Uonuma Koshihikari #Tokamachi City #Japan Rail Café

Upcoming Event: "Discover Tokamachi City New Rice Fair"

From November 8 to November 30, 2025, the city of Tokamachi in Niigata Prefecture, in collaboration with JR East Cross Station and other local organizations, will hold a promotional event named the "Discover Tokamachi City New Rice Fair" at the Japan Rail Café Tokyo located at Tokyo Station. This event aims to showcase the unique attractions of Tokamachi and promote its delicious local produce.

Event Overview

The fair will feature two primary activities:
1. Direct Sales Market of New Rice: On November 8 and 9, from 11:00 AM to 6:00 PM, visitors will have the opportunity to purchase freshly harvested Uonuma Koshihikari rice, along with other local delicacies such as processed products made from Tsunan Pork and rice flour sweets from the TOIRO® brand.
2. Cafe Menu Experience: Throughout the entire event, patrons can enjoy local specialties at the café, including dishes made with freshly harvested Uonuma Koshihikari rice and Tsunan Pork. The café will be open daily from 8:00 AM to 9:00 PM.

Highlights of the Event

• - Direct Sales Market: During the two-day event, the market will showcase the best of what Tokamachi has to offer, with a focus on the naturally grown Uonuma Koshihikari rice, known for its sticky texture and sweetness due to the region's ideal climate and plentiful snowfall.
• - Cultural Promotion: The fair will feature exhibits that highlight Tokamachi City’s registered cultural heritage, including its terraced rice fields and historical significance as recognized by the Japan Heritage program.
• - Sustainable Practices: Tokamachi actively engages in initiatives like hometown tax and carbon offset programs aiming for sustainable community development. Visitors will learn about the local efforts to maintain this beautiful region.

Discovering Tokamachi City

Tokamachi is a natural paradise that is home to breathtaking landscapes characterized by rice fields, mountains, and artistic sites. One of the significant features is the star hill terraced rice fields, which shift with the seasons to create stunning views. Visitors can also explore the Kiyotsu Gorge Tunnel, a popular contemporary art destination that beautifully marries nature with modern creativity. Visitors are encouraged to take back some of Tokamachi's local products, including renowned Uonuma Koshihikari and other regional specialties.

Limited Availability of Freshly Harvested Rice

The event will include a special segment where visitors can buy freshly milled Uonuma Koshihikari rice, shipped promptly to Tokyo using the "Hako Biyun" service, ensuring ultimate freshness. Only a limited quantity will be available, so timely arrival is recommended.

A Culinary Journey at Japan Rail Café

During the event, Japan Rail Café Tokyo will feature three exclusive menu items using Tokamachi's produce that perfectly encapsulate the essence of the local culinary scene:
1. Uonuma Koshihikari Rice Onigiri Set
2. Aged Tsunan Pork Bacon Plate
3. Tsunan Pork Sausage

Guests are invited to taste the rich flavors of these dishes and partake in the event's celebration of Tokamachi’s rich agricultural heritage.

Conclusion

The "Discover Tokamachi City New Rice Fair" at Japan Rail Café Tokyo is not just a food fair; it is a celebration of culture, community, and the beautiful landscapes of Tokamachi. With plenty of delicious products and an engaging atmosphere, it’s an event not to be missed. Experience the essence of Tokamachi, a city where nature meets heritage, and make your way to this vibrant celebration this November!