#USA #Oregon #Frozen Desserts #Tillamook Ice Cream #Ice Cream Facts

Tillamook's Real Scoop: Embracing Authentic Ice Cream

As America ushers in National Ice Cream Month, Tillamook County Creamery Association (TCCA) is on a mission to enlighten ice cream lovers across the nation. With nearly half of American consumers mistakenly purchasing frozen dairy desserts instead of real ice cream, Tillamook aims to provide clarity amidst the freezer aisle fog. The popular brand, known for its sumptuous, creamy ice cream, is launching a campaign aptly dubbed "The Real Scoop," designed to help shoppers discern between genuine ice cream and lower-quality alternatives.

Understanding Real Ice Cream Versus Frozen Desserts

Did you know that ice cream has a specific legal definition? The U.S. Food and Drug Administration outlines that ice cream must meet certain criteria—including a defined percentage of milkfat and milk solids. Yet, many shoppers are unaware of these regulations. According to a recent survey, more than 60% of consumers didn't realize ice cream has legal parameters governing its formulation.

Once acquainted with the true nature of ice cream, 70% of individuals stated they would be inclined to check labels before buying a frozen confection. TCCA emphasizes the importance of transparency; consumers deserve straightforward information about what they put in their carts. Hunter Clayton, Senior RD Associate Scientist at TCCA, stresses that Tillamook's commitment to quality is evident in the higher cream content of their ice cream compared to what is legally required.

The Real Scoop Campaign

Starting now and continuing through July—officially National Ice Cream Month—the Real Scoop campaign encourages consumers to visit Tillamook.com/the-real-scoop for essential facts and tips on identifying genuine ice cream. Participants can also take advantage of a promotion that lets them redeem a coupon for a free Tillamook ice cream product of their choice.

As part of this initiative, Tillamook will reveal interesting statistics about ice cream consumption, such as:

• - A whopping 79% of respondents cite creaminess as the most vital quality of ice cream, significantly overshadowing taste and ingredient quality.
• - Notably, the classic flavors of vanilla, chocolate, and cookies and cream reign supreme, with strawberry trailing closely behind. Many ice cream enthusiasts also opine that hot fudge is the ultimate topping.
• - Contrary to the waffle cone trend, approximately 61% of consumers prefer enjoying ice cream in a bowl or cup.

The Tillamook Ice Cream Experience

Tillamook is committed to delivering quality in every bite. The company offers various formats, from tubs to ice cream bars, featuring popular flavors like Tillamook Mudslide and Oregon Strawberry. Notably, fan favorites such as Campfire Peanut Butter Cup and Orange and Cream are now staples year-round. As a farmer-owned dairy cooperative operating for over a century, Tillamook understands that the heart of great ice cream is, unequivocally, cream.

But beyond merely satisfying their tastebuds, the Tillamook initiative aims to empower consumers. After learning the difference between real ice cream and its frozen counterparts, an impressive 87% of participants expressed surprise or motivation to sharpen their label-reading skills. The campaign particularly resonates with younger shoppers, with 50% of Generation Z and 44% of millennials aware of ice cream’s legal definition compared to only 30% of Generation X and 22% of baby boomers.

Join the Celebration

Fill your freezer with rich, satisfyingly creamy Tillamook ice cream products, now available nationwide in stores such as Kroger, Albertsons, and Publix. Discover the joy of true ice cream and ensure you’re well-informed as you indulge. For further updates and creamy delights, follow Tillamook on TikTok, Facebook, and Instagram throughout this summer.

In conclusion, as Tillamook reminds us, knowing the distinctions in desserts enhances your shopping experience and transforms your indulgences into truly satisfying moments of joy. Treat yourself right!

Coupons are valid while supplies last and at participating retailers only for up to $9; terms apply. Learn more at Tillamook.com/the-real-scoop.