Exciting Events in 2026: Buffalo's Parade Presented by Ponta

Buffalo's Parade Presented by Ponta: A New Fan Experience for 2026 Season

As part of the 2026 season, the Orix Buffaloes have exciting news for baseball fans—the "Buffalo's Parade" presented by Ponta! This event promises to transform the in-game experience by allowing fans to engage more fervently with their team, creating a vibrant atmosphere during home games. Presented by Loyalty Marketing Co., Ltd., which has been supporting the Orix Buffaloes since 2016, this initiative will see the introduction of a new activity during the fifth inning of each home game, enhancing the sense of community between the players and fans.

Loyalty Marketing has been the driving force behind this event, leveraging the funds collected during the crowdfunding initiative, "Buffalo's Ponta Championship Prayer Project," which ran from December 1, 2025, to January 13, 2026. This project aimed to materialize the fan-driven concept of "Buffa☆Ponta Time"—a time where fans can show their support for the team in an energetic and memorable way.

The Buffalo's Parade seeks to revamp the traditional harisen time, a segment where fans usually wave large paper fans to show their encouragement. The aim is to make it an interactive, high-energy event where the fans can cheer and celebrate together. Attendees will be encouraged to wave Ponta goods, dance, and sing along with the team's theme songs, making it an unmissable event for supporters.

This initiative aligns perfectly with the core concept of Ponta's brand: "Ponta × Sports"—encouraging excitement and dreams that come from sports. The character Ponta serves as a mascot, embodying the spirit of fan involvement and support for the Orix Buffaloes. This collaboration aims to deepen connections with fans and spread the values and attractions of sports to a wider audience.

The Buffalo's Parade is not just about cheering; it’s about fostering a sense of community among fans, enhancing the experiences of attending a baseball game, and establishing lasting memories. With the enthusiastic support from the fanbase and strategic planning from Loyalty Marketing, the parade aims to lift the team spirit to new heights during the games.

As the 2026 season approaches, fans can look forward to an elevated entertainment experience during every home game, bringing even more excitement to the field. LLoyalty Marketing continues to promote sports and the joy it brings, committed to creating unforgettable moments through innovative events like the Buffalo's Parade.

Mark your calendars and prepare for the new era of fan engagement this 2026 season. With the Buffalo's Parade, every game will become a gathering of energy, joy, and unity among fans and the team alike!