ChangAn's Rayong Factory Launch: A New Era in Intelligent Mobility Production
ChangAn's Global Expansion Through Rayong Factory Opening
ChangAn Automobile, a leading name in intelligent low-carbon mobility, has marked a significant milestone in its global expansion journey with the official opening of its first overseas manufacturing facility in Rayong, Thailand. The event, which took place on May 16, 2025, coincided with the assembly of ChangAn's 28.59 millionth vehicle, known as the right-hand drive DEEPAL S05. This landmark occasion signals a pivotal transition from merely exporting products to establishing a full-fledged industrial presence on the global stage.
Strategic Significance of the Rayong Factory
The new facility occupies an expansive area of approximately 960,000 square meters and boasts an impressive annual production capacity of 100,000 vehicles, which is poised to double by 2027. This factory is not just a manufacturing hub; it symbolizes ChangAn's commitment to sustainable practices, local employment, and economic growth within Thailand. It is expected to create around 30,000 jobs while also contributing positively to the country's tax revenues.
In her address during the press conference, Thai Prime Minister Paetongtarn Shinawatra expressed strong support for ChangAn's localized operations. She emphasized the importance of developing a comprehensive industrial chain in the region that aligns with both national interests and private-sector innovation.
Pioneering Green and Intelligent Manufacturing
The Rayong factory represents the strategic evolution of ChangAn's Vast Ocean Plan, showcasing its capacity to operate a world-class intelligent manufacturing hub. This facility is designed with eco-friendly features, including the use of photovoltaic power, rainwater recycling, air recirculation systems, and virtual simulations to enhance operational efficiency while minimizing energy consumption. Such innovations underscore ChangAn's dedication to integrating digitalization and intelligence into the production of new energy vehicles.
As ChangAn positions Thailand as a central hub for the Southeast Asia, Australia, and New Zealand markets, the company is implementing its “In Thailand, For Thailand” strategy. This involves ambitious targets of exceeding 5 million global vehicle sales and achieving 3 million sales in smart new energy vehicles by 2030. Over the next three years, the company plans to introduce 12 new energy products, further emphasizing its prowess in AI and assisted-driving technologies.
Enhancing Service and Customer Satisfaction
In order to enhance customer satisfaction, a new spare parts warehouse is set to become a focal point for right-hand drive vehicles globally, targeting a remarkable 98% satisfaction rate alongside a 24-hour order delivery service. Moreover, ChangAn is on the verge of upgrading its Thai digital service platform, integrating AI functionalities such as intelligent vehicle control, remote diagnostics, battery monitoring, and other services designed to enrich user experiences.
Commitment to Sustainable Mobility
Since 2017, ChangAn has embarked on a path toward global growth through its Green Plan, Intelligent Plan, and Vast Ocean Plan. The company proudly boasts three key brands—CHANG-AN, DEEPAL, and AVATR—with aspirations to lead the market in intelligent and low-carbon mobility. In 2024, ChangAn reported global sales of 2.684 million vehicles, reflecting a 5.1% year-over-year increase, while new energy vehicle sales surged by 52.8%, reaching a total of 735,000 vehicles. With a recent focus on markets in Mexico, Saudi Arabia, and Germany, ChangAn has successfully introduced seven models in Thailand, including the DEEPAL S07 and AVATR 11, with sales exceeding 14,000 units, ranking the company among the top four sellers in the nation.
Chairman Zhu Huarong emphasized the forward-looking vision for ChangAn, stating, “We will continue to focus on long-term growth and local operations, aiming to establish this factory as a benchmark within the industry.” Looking ahead, ChangAn is steadfast in its determination to evolve as a leader in intelligent low-carbon mobility technology, continually driving innovation and sustainability in the automotive sector.
Conclusion
The opening of the Rayong factory not only reinforces ChangAn's commitment to advancing green technology and responsible production but also illustrates a commitment to fostering local economies and creating shared value in the regions it operates. As ChangAn seeks to expand its footprint in the global automotive industry, it remains resolute in its mission to promote sustainable mobility and intelligent manufacturing practices that prioritize both quality and environmental stewardship.