Bolla Winery Collaborates with Meals on Wheels to Combat Senior Hunger and Isolation

Bolla Winery and Meals on Wheels: A Partnership to Support Seniors

Bolla Winery, a revered name in the world of Italian wines, has proudly joined forces with Meals on Wheels America in a landmark partnership aimed at combating hunger and isolation among seniors. This collaboration represents a significant step forward in addressing the critical issue of food insecurity for the elderly, a challenge that has only grown in recent years.

The rich legacy of Bolla, which spans over a century, aligns perfectly with Meals on Wheels America's mission to deliver nutritious meals and heartfelt companionship to homebound seniors. With the belief that meals are a medium for connection, this partnership seeks to bridge the gap between those in need and the resources available to them.

As part of their commitment, Bolla has pledged to donate $25,000 to Meals on Wheels America's 'End the Wait™' initiative. This innovative program focuses on addressing the lengthy wait times currently faced by many seniors in need of nutritional support. Statistics reveal a staggering reality: one in three Meals on Wheels programs has a waiting list for essential services, with an average wait time of four months. It is these alarming figures that prompted both organizations to act decisively.

Len Walder, Senior Director of Corporate Partnerships at Meals on Wheels America, highlighted the urgency of the situation, stating, “We are incredibly grateful for this collaboration with Bolla to increase awareness of senior hunger and isolation, a declared epidemic.” His words underscore the pressing need to ensure that no senior citizen is left waiting for the support they deserve.

In addition to financial assistance, Bolla Winery will actively contribute to various Meals on Wheels events by providing wine, reinforcing its dedication to enhancing not just nutrition but also the social experience that meals bring. The collaboration was praised by Mina Belhaj Rouas, Bolla's VP of Marketing and Trade Development, who remarked, “We are honored to support Meals on Wheels America in their efforts to End the Wait.” Through this partnership, Bolla seeks to not only nourish seniors but also to offer them vital connections to their communities.

Beyond the immediate financial contributions, Bolla plans to launch a national promotional campaign to raise awareness of the urgent need for senior assistance programs. This campaign will feature in-store promotional materials, press releases, and social media engagement, ensuring that the message reaches a broader audience.

One of the most poignant aspects of this partnership is the recognition that sharing a meal goes beyond mere sustenance; it fosters connections and creates lasting memories. Bolla's initiative serves as a call to action for consumers, inviting them to play a role in alleviating the challenges faced by seniors. Each bottle purchased not only contributes financially to Meals on Wheels but also emphasizes the joy and warmth that come from shared meals.

Founded by Alberto Bolla in 1883, Bolla Winery has always been committed to quality and community. The winery's roots trace back to a family tavern in Soave, Veneto, and, under the leadership of Giorgio Bolla, it expanded its operations in 1931, becoming renowned for its exceptional red wines. Over the decades, Bolla has earned global acclaim and respect. Its acquisition by Gruppo Italiano Vini in 2006 continues the legacy of quality and passion.

Meals on Wheels America, on the other hand, is a pivotal organization comprising over 5,000 community-based programs dedicated to tackling the dual issues of senior hunger and isolation. This vast network, powered by a committed volunteer workforce, delivers not just meals but also a sense of community and belonging.

Through this strategic partnership, Bolla and Meals on Wheels America are not only addressing immediate nutritional needs but are also nurturing a spirit of connectedness within communities. As they work together to combat hunger among seniors, they remind us all of the power of a shared meal—one bottle, one table, one moment at a time. Help Bolla and Meals on Wheels bring meaningful change and let’s ensure that no senior waits for the support they need and deserve.