Electronic Transactions Association Strengthens Industry Leadership With Acquisition of ATPC

Electronic Transactions Association Strengthens Advocacy in Digital Payments

On March 19, 2026, the Electronic Transactions Association (ETA), the leading trade body for the digital payments sector, announced a significant milestone in its journey by acquiring the American Transaction Processors Coalition (ATPC). This strategic move positions the ETA as a more robust voice within the payments community, consolidating its leadership while addressing the evolving challenges of the marketplace.

With a membership base exceeding 500 companies involved in various facets of payments, ETA has consistently advocated for industry principles, delivered educational initiatives, and provided invaluable networking opportunities for its members. By incorporating ATPC into its fold, ETA aims to enhance its advocacy and educational outreach further, strengthening member engagement initiatives. This merger is anticipated to significantly improve the association's capacity to address key issues at both federal and state levels, solidifying ETA as the go-to resource for the industry.

Jay Morgan, the Executive Director of ATPC and founder of JL Morgan Company, Inc., has been welcomed as an advisor in the transition. With extensive expertise in federal and state advocacy, Mr. Morgan's addition is set to bolster ETA's public policy capabilities going forward.

Jodie Kelley, CEO of ETA, emphasized the importance of this acquisition, stating that it reinforces their advocacy framework. Together, the organizations aspire to continue serving as the most informed source on regulatory and legislative matters shaping the payments sector's future.

Jamie Walker, Chair of the ETA Board, echoed these sentiments by stating that the integration not only amplifies ETA's ability to advocate but also positions them to better advance policies that foster trust and innovation across the payments ecosystem. As payments technology continues to evolve, such measures are critical to adapting to rapid changes and new challenges.

The ATPC has played a pivotal role in the industry for over a decade, known for initiating influential projects such as the FinTech Academy, which provides comprehensive payments curriculum across Georgia's University System. The coalition has successfully given shape to the landscape of employment in the state, supporting over 40,000 Georgians working in payments sector-related roles. This expertise will undoubtedly be leveraged through the collective strength of ETA.

From ATPC’s perspective, the integration underscores the belief that education is a form of advocacy. Mr. Morgan articulated that the merger is a natural next step, aligning ATPC’s mission with ETA’s robust leadership, promising significant benefits for both organizations as well as for the payments industry as a whole.

This acquisition not only fortifies ETA's ongoing initiatives but also signals a proactive approach in maintaining a competitive edge in a sector that demands constant adaptation to ensure security, innovation, and efficiency. The partnership aims to cultivate a more informed and educated payments community, poised for future advancements.

In summary, the acquisition of ATPC by the Electronic Transactions Association heralds a new era of advocacy and education in the digital payments landscape. As both organizations collaborate closely, stakeholders can look forward to greater support and resources dedicated to addressing the pressing challenges of the industry. Ultimately, this strategic move showcases ETA’s commitment to staying at the forefront of the payments ecosystem and fostering a reliable foundation for its members.