Uniform Strengthens Leadership Team to Propel Future Growth and Innovation

On April 14, 2026, Uniform, a frontrunner in digital experience management, marked a significant milestone in its leadership strategy by announcing the appointment of Gary Roberts as Board Director and Jason Crea as Vice President of Growth. This strategic move aims to enhance the company’s efforts as it embarks on an ambitious global growth trajectory.

New Leadership Appointments

Gary Roberts brings with him vast experience, having spent decades advising and aiding the growth of technology-driven organizations. His profound understanding of market dynamics has facilitated companies in transitioning from rapid growth phases to secure positions of leadership within their respective markets. As a seasoned operator and board advisor, Roberts has been pivotal in assisting teams during waves of rapid expansion and innovation.

Joining him is Jason Crea, who has an impressive track record of steering technology firms at critical junctions. His most recent role as Chief Revenue Officer at Cherwell Software involved him leading commercial strategies and managing revenue operations during significant growth phases. At Sitecore, Crea significantly contributed to developing the company’s presence and operational capabilities in the US market, further expanding its enterprise outreach. His wealth of experience in the digital experience and enterprise software landscape, coupled with a proactive approach to forming high-performing revenue teams, positions him perfectly to propel Uniform's growth initiatives.

Vision from Leadership

In comments regarding the new appointments, Lars Petersen, CEO of Uniform, expressed his enthusiasm, stating, "Gary and Jason are true veterans of building and guiding technology businesses. Their experience, pattern recognition, and steady leadership will be invaluable as Uniform accelerates growth and expands our ecosystem."

Roberts will engage closely with Uniform’s executive team focusing on strategic planning, operational scaling, and go-to-market execution. His insights will be crucial as the company strengthens its relationships with technology partners and agencies while working on expanding its customer base.

Crea, as the new VP of Growth, will lead Uniform's commercial expansion strategies, applying the operational methodologies he honed at Sitecore and Cherwell to enhance Uniform's growing sales pipeline. He aims to boost customer acquisition and reinforce partner channels while establishing a systematic approach to growth that corresponds to the company's ambitious market prospects.

Strategic Expansion and Vision

Uniform is already experiencing strong momentum backed by significant venture investment and continuous growth of its composable digital experience platform. This positions the company advantageously to cater to the increasing demand from enterprises for flexible and scalable digital solutions. Roberts voiced his excitement about joining Uniform, highlighting the team's efforts in creating a distinct category-defining platform filled with market potential. He looks forward to guiding the leadership towards responsible scaling and rapid growth.

In his remarks, Crea expressed his confidence in Uniform, noting that the convergence of the platform's capabilities, the team’s expertise, and market timing presents a unique growth opportunity. He is eager to assist in bringing composable experiences to a wider range of enterprises globally.

Commitment to Innovation and Leadership

The successful integration of Roberts and Crea into Uniform’s leadership emphasizes the company’s dedication to merging innovative technology with proficient leadership as it strides confidently into its next growth phase. Both leaders are set to play essential roles in executing a growth strategy that ensures Uniform not only meets but exceeds the market's evolving demands for digital experience solutions.

As Uniform continues on this exciting journey, the industry watches closely, anticipating the innovative and expansive developments that the newly strengthened leadership team will bring to the forefront of digital experience management.