#Japan #Tokyo #Health App #aruku& #Coop Points

Innovative Partnership to Encourage Healthy Lifestyles

In a promising development for health-conscious individuals, the walking app 'aruku&', managed by ONE COMPATH, has partnered with the Co-op Tohoku and Coop CS Network. Starting from September 24, 2025, users will have the opportunity to exchange points accrued through walking on the 'aruku&' app for Coop Points, thus linking healthy activities to tangible benefits.

This new collaboration aims to enhance the value provided to both the Co-op members and 'aruku&' users by facilitating a dual benefit: enabling users to earn points through walking while expanding 'aruku&'’s user base among Co-op members. The initiative seeks to encourage a walking habit among Co-op members, which aligns with the broader goal of promoting health within the community.

The Value of Points Exchange

Traditionally, Co-op Points have been awarded primarily through purchases. However, this new setup encourages engagement in healthy activities, providing members with an innovative avenue to earn rewards. 'aruku&' aims to cater to a diverse demographic, thereby reinforcing its position as a health-promoting app. By offering users a way to convert their walking efforts into tangible rewards, the app seeks to enhance daily well-being and reinforce a culture of healthy living.

Members using 'aruku&' will soon be able to convert their walking points directly into Coop Points, which can then be used at various Coop outlets across the Tohoku and Chugoku-Shikoku regions. This seamless integration turns everyday walking into advantageous shopping benefits, motivating users to maintain their active lifestyle.

How the Exchange Works

Exchanging 'aruku&' points for Coop Points is designed to be user-friendly. App users can easily request a conversion from their app’s interface, allowing them to select their preferred Co-op to exchange points with. For instance, 72,000 'aruku&' points can be exchanged for 300 Coop Points, approximately equivalent to 300 yen. Members can utilize their points in-store or for home delivery services, depending on the specific Coop’s offerings.

Participating Co-ops

The points exchange will initially involve several Co-ops in the Tohoku and Chugoku-Shikoku regions:

• - Tohoku: Coop Aomori, Coop Akita, Iwate Cooperative, and more.
• - Chugoku-Shikoku: Tottori Prefecture Coop, Shimane Cooperative, Okayama Coop, among others.

This initiative not only facilitates the accumulation of points but also emphasizes the importance of integrating walking as part of a regular lifestyle, encouraging members to engage in healthier practices.

Looking Ahead

Through this collaboration, 'aruku&' is committed to fostering sustainable healthy habits among its users and enriching the daily lives of community members overall. The app aims to expand partnerships with various Co-op organizations across Japan, continually developing valuable services tailored to users and members alike. This initiative exemplifies a progressive step towards enhancing community well-being through cooperative efforts.

About 'aruku&'

Launched in November 2016, 'aruku&' is a dynamic walking app designed to gamify health while motivating users. The app features interactive elements such as character collections, gift applications for local specialties, and exciting team challenges, making it enjoyable for users to integrate walking into their routines. It promotes health not just on an individual level but also encourages team participation among families, friends, and local authorities.

About ONE COMPATH

ONE COMPATH, headquartered in Tokyo, operates various services aimed at enriching user experiences, including the map search service 'Mapion', digital flyers via 'Shufoo!', and now their flagship walking app. Founded in 1997, the company continues to innovate and expand in the health and technology sectors, focusing on community engagement and user satisfaction. For more information visit ONE COMPATH website and aruku& website.