#Japan #Tokyo #Shu Uemura #Avantgarde #Makeup Experience

Discover the Enchantment of Shu Uemura's Pop-Up Event: Shu Sento

From March 27 to April 2, 2026, the renowned Japanese makeup artist brand Shu Uemura is hosting a unique pop-up event titled 'shu sento' at the groundbreaking Shu Tokyo Makeup Box. This immersive experience creatively transforms the venue into a 'sento', or traditional Japanese bathhouse, allowing attendees to engage deeply with the brand's artistry in a soothing and familiar environment.

A Dance Performance by Avantgarde

On the very first day of the event, the globally popular dance group Avantgarde showcased an electrifying performance to commemorate the opening. Recognized for their stunning choreography and captivating energy, the group's surprise appearance at the pop-up attracted a large audience who erupted into cheers and applause, marking an unforgettable moment filled with excitement and artistic expression.

Avantgarde, a collective formed in 2022 and known for their distinctive 'mysterious uniform bob haircut' aesthetic, has garnered massive popularity via platforms such as TikTok and Instagram. Their remarkable journey includes being the first Japanese group in a decade to advance to the finals of 'America's Got Talent' in 2023, along with winning the Sakuyakono Hana Prize in 2025. This spectacular performance not only entertained attendees but also emphasized the synergy between dance and makeup artistry.

Immersive Experience at Shu Sento

As visitors step into the 'shu sento', they are embraced by the warmth and comfort of a traditional sento. Upon entering, guests are welcomed by a friendly attendant, setting the tone for a unique exploration of base makeup. The journey begins at personal lockers, where guests can answer intuitive questions, unveiling the secrets behind maintaining a dewy, radiant complexion with the brand's latest innovative product, the Unlimited Block: Booster Advanced.

Along this immersive path, visitors will have the chance to try the perfect combination of their personalized foundation and the beloved Shu Uemura products, experiencing the brand’s commitment to enhancing individual beauty. After experimenting with various makeup techniques in a sauna and water bath-themed setting, the journey concludes with expert advice from professional makeup artists to ensure every guest leaves with a lasting glow.

Additionally, attendees can be among the first to experience and purchase the new Primer Oil Lip 'KinuCare CC Oil', which officially launches on April 3, exclusively at the event. This limited-time opportunity enriches the overall experience and offers attendees a chance to connect with the brand on a deeper level.

Exclusive Perks

Social Media Bonus

Share your experiences from the 'shu sento' by posting on social media with the hashtag '#shusento', and receive an exclusive original drink while supplies last. This offer is available only from March 27 to March 29 at 'StandBy' and from March 30 to April 2 at the main venue for those who participate in this social media challenge.

Purchasing Privileges

Moreover, anyone purchasing products at the pop-up will have access to exclusive Shu Uemura merchandise, including bathhouse-themed charms and a unique two-way mini bag perfect for cafes. Don’t miss out on these limited edition goodies!

Nationwide Campaign

For those unable to visit the venue, Shu Uemura extends a special invitation. Visitors can check out the campaign on social media and inform staff at any Shu Uemura store nationwide from March 27 to April 26, 2026, to receive a sample set with a points touch-up experience.

Event Details

• - Event Title: Shu Uemura Pop-Up Event 'shu sento'
• - Main Venue: Shu Tokyo Makeup Box, 5-11-2 Jingumae, Shibuya, Tokyo
• - Date: March 27, 2026 - April 2, 2026, 11:00 AM - 8:00 PM
• - Admission: Free / Reservations Recommended

For more information about reservations and updates, please add the official Shu Uemura LINE account.

Shu Uemura's Philosophy
Founded in 1967, Shu Uemura has been a pioneer in merging makeup artistry with skincare, emphasizing the notion that beautiful makeup begins with flawless skin. Today, the brand continues to explore various concepts of beauty and individual expression through a comprehensive beauty approach, redefining personal beauty in its multifaceted forms across stores and counters nationwide.

Explore more at Shu Uemura's Official Website.