Stellar Tech Expands Its European Reach Through Strategic Acquisition of IROIN®

In an exciting development for the influencer marketing landscape, Stellar Tech has announced its acquisition of IROIN®, a leading influencer marketing platform based in Germany. This strategic move marks Stellar Tech's ambition to bolster its presence within Europe and further solidifies its status as a key player in the influencer marketing industry.

A Strategic Acquisition

The announcement, made on March 20, 2025, highlights the company's commitment to expand its product offerings and accelerate its growth within the DACH region — encompassing Germany, Austria, and Switzerland — and broader Europe. This acquisition represents Stellar Tech's second venture into expansion in less than a year, following its purchase of Influo (now rebranded as Creatorz) in June 2024. The integration of IROIN® is anticipated to enhance their technological capabilities and broaden their service offerings.

IROIN® is well-recognized for its innovative solutions that empower brands and agencies to efficiently manage influencer relationships and assess the effectiveness of their marketing campaigns. The platform has successfully facilitated impactful campaigns for notable brands like Spotify, Porsche, and Service Plan, showcasing its prowess in the influencer marketing arena. With a reputation for user-friendly interfaces and robust analytical tools, IROIN® is celebrated for its dedication to fostering authentic collaborations between brands and creators in the DACH region.

Stellar Tech's Leadership Vision

Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech has emerged as a trusted partner in influencer marketing globally. The company leverages advanced AI-based technology to provide substantial insights and optimization tools to marketing professionals from over 30 countries. Well-known clients, such as Disney, Nintendo, Dyson, Air France, and Ketchum, rely on Stellar Tech's services for their influencer marketing strategies.

Cathy Pill, the CEO of Stellar Tech, expressed enthusiasm about incorporating IROIN® into their family. She stated, "Welcoming IROIN® to Stellar is a significant milestone in our ambitious quest to establish ourselves as the undisputed leader in European influencer marketing technology. We are not just geographically expanding; we are uniting the sharpest minds and technologies across the continent to develop a platform that surpasses all existing solutions. Our goal is to create the most powerful, intuitive, and complete influencer marketing platform in Europe, and IROIN®'s innovative team drives us closer to this vision."

Leadership Transition and Future Endeavors

Stellar Tech is set to undergo a leadership transition following this acquisition, with Mathis Betz, the former CEO of IROIN®, taking on the role of Chief Commercial Officer (CCO), and André Kilz, the former Chief Technology Officer (CTO), stepping up as the Chief Product Officer (CPO). Their dynamic vision for the influencer marketing sector is expected to propel the company’s growth and product enhancement processes. Both leadership teams emphasize the importance of AI technology as a means to unlock new opportunities and drive continued innovation in the marketplace.

Betz remarked, “Joining forces with Stellar Tech signifies an exhilarating new chapter for IROIN®. Our shared commitment to trust, innovation, and excellence will enable us to forge a genuine pan-European powerhouse, delivering even greater value to our clients and partners. Although IROIN® and Stellar Tech will maintain separate identities for the time being, eventual integration is on the horizon, aimed at establishing Europe’s most robust influencer marketing platform."

In summary, the acquisition of IROIN® not only amplifies Stellar Tech's technological capabilities but also diversifies its offerings to better serve an expansive European clientele. With promising leadership and innovative strategies set in motion, the future of influencer marketing in Europe appears brighter than ever. The integration of both firms aims to create a consummate platform that reflects the evolving needs of the influencer marketing landscape, providing brands with unparalleled insight and efficacy in their campaigns.