#Japan #Tokyo #Tokyo Senbei #Chocolat Araré #BAKE INC

Tokyo Senbei's New Chocolat Araré: Sweet-Salty Delights for Valentine's Day

As Valentine's Day approaches, the quest for the perfect gift becomes paramount. Whether it's for a kind boss or a dear friend, expressing gratitude can be done with something sweet—yet not too sweet. Enter Tokyo Senbei, the innovative rice cracker brand under BAKE INC., which is launching its latest creations: Chocolat Araré in Milk and Strawberry flavors. Available from January 15, 2026, these delightful treats combine traditional Japanese snacks with a modern twist, making them an excellent choice for gifting.

A Sweet-Salty Fusion

Tokyo Senbei is renowned for marrying the nostalgic flavors of Japanese snacks with contemporary design. Their latest offering, Chocolat Araré, embodies this spirit perfectly. Each piece features crispy, salt-seasoned rice crackers, delicately coated in smooth chocolate, available in two enticing versions: creamy Milk and fruity Strawberry. The combination of savory and sweet creates a unique flavor profile that appeals to a wide audience, ensuring that even those who are not fans of overly sweet treats can enjoy them.

This product is designed as an accessible gift option priced under 1,000 yen. It's perfect for those moments when you want to convey appreciation without the formalities that often accompany traditional gifts. Thus, it serves as an ideal choice for Valentine's Day or even White Day, when reciprocating gifts is customary.

Perfect for Every Occasion

The appeal of Chocolat Araré extends beyond just Valentine's Day. These treats are versatile, suitable for various occasions—be it a casual thank-you gesture or a more significant celebration. If you're uncertain whether the recipient enjoys sweet treats, Tokyo Senbei’s offering ensures a measure of comfort in gifting, as they cater to a broad spectrum of tastes. Whether it's a small token of appreciation or a significant gift, Chocolat Araré provides a reliable choice.

Product Details

• - Flavors: Chocolat Araré in Milk and Strawberry
• - Price: 972 yen (tax included) per box
• - Selling Locations: Available at Tokyo Senbei's permanent stores nationwide, event spaces, and the official online store, including BAKE the ONLINE and Rakuten Market.
• - Release Period: January 15, 2026, to March 31, 2026 (while supplies last). Note that the product will be available until February 14 at the BAKE the SHOP, Kotochika Kyoto Store, and until February 28 at the BAKE the SHOP, Jiyugaoka Store.

About Tokyo Senbei

Tokyo Senbei operates under the philosophy of merging nostalgia with modernity, presenting items that reflect both a sense of history and current design trends. Their tagline, “Bite into nostalgia; crunch into the new,” captures this duality perfectly. Their product lineup includes various rice-based snacks, from individually packaged arare perfect for sharing to unique concoctions like the Senbei Sandwich, which embodies elements of Western-style pastries.

Company Overview

BAKE INC. was founded in April 2013, with a mission to redefine the contemporary confectionery landscape. Located in Shirokanedai in Tokyo, the company’s innovative offerings include popular brands such as BAKE CHEESE TART, RINGO apple pies, and PRESS BUTTER SAND. Their commitment to quality and creativity has positioned them as leaders in Japan's sweet treats market, and with products like Chocolat Araré, they're set to continue that legacy.

Tokyo Senbei's creations promise a delightful balance of flavor and nostalgia, making them a fantastic choice for anyone looking to celebrate Valentine’s Day this coming year. Don't miss your chance to try these unique treats and express your gratitude in style!