#Japan #Tokyo #K-Beauty #Luna #Makeup

Exciting Pop-Up Event by LUNA in Tokyo

The renowned South Korean makeup brand, LUNA, is set to captivate beauty enthusiasts with an exclusive pop-up event held from April 22 to May 13, 2026. Located at the K-Beauty Select Shop A:PERS in Shinjuku, Tokyo, this event promises to showcase an array of new and exciting makeup products.

LUNA is proudly brought to you by Aekyung Ind. Co., Ltd. (Headquarters: Aekyung Tower, 188 Yanghwa-ro, Mapo-gu, Seoul, Korea), under the leadership of CEO KIM SANG JOON. Known for its commitment to enhancing natural beauty, LUNA embodies the spirit of the slogan, “Every day, New Me,” empowering individuals to embrace their true selves and express their evolving identities.

A Diverse Range of New Products

Visitors to the pop-up event can expect to see an extensive lineup of products, including the popular Long Lasting Chip Concealer, dubbed South Korea's national concealer with sales exceeding 11 million units. Other featured products include the Conceal Blender Palette, Long Lasting Conceal Cushion, Bubbling Gum Gloss, and Glow Layer Blush Cheek. This diverse selection showcases LUNA's expertise in makeup, offering something for everyone.

During the pop-up event, attendees will also have the opportunity to participate in various exclusive activities.

Event Schedule and Location

• - Date: April 22, 2026 – May 13, 2026
• - Location: A:PERS, 1F K-PLAZA 1, 2-1-1 Hyakunin-cho, Shinjuku-ku, Tokyo
• - Business Hours: Daily from 10:00 AM to 10:00 PM
• - Access: 5-minute walk from Shin-Okubo Station on the JR Yamanote Line

Exclusive Gifts for Visitors

Event 1: Pop-Up Exclusive Giveaway

• - Every purchase during the pop-up event will receive a Finger Puff to enhance your makeup experience.
• - Customers buying the Conceal Blender Palette will receive a Mini Brush for professional-looking makeup.

Note: Gifts available while stocks last.

Event 2: Kumigi Craft Event

Kumigi, meaning “decorative” in Korean, invites visitors to creatively embellish their cosmetics and smartphone cases with unique kumigi parts.

• - Spend over 1,500 yen and receive two kumigi parts.
• - Spend over 2,500 yen and receive four kumigi parts!

Event 3: Instagram Follow Event

Follow LUNA's official Instagram account for a chance to win a concealer and collector's item!

About LUNA

LUNA is dedicated to providing a comprehensive K-Beauty experience with its mantra, “Every day, New Me.” The brand supports individuals in confidently expressing their authentic selves through a variety of makeup products. Since launching in Japan in 2021 via online platforms like Qoo10 and Amazon, LUNA has rapidly expanded to physical stores across the country. By 2022, LUNA was available in over 650 offline stores, and as of December 2025, it has grown to more than 10,316 locations, significantly enhancing its visibility in the Japanese market.

For more information about their products, visit LUNA’s official site at Aekyung or follow their social media channels: Instagram and X.

Don’t miss this exciting opportunity to explore LUNA’s innovative beauty solutions while participating in fun, interactive events!