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Lumission and SASAL, INC: A New Era of International Business Collaboration

Introduction

Lumission, based in Minato, Tokyo, has recently forged a partnership with SASAL, INC., a company located in New York City. This collaboration aims to facilitate overseas expansion for Japanese businesses while also assisting international firms in entering the Japanese market. By leveraging each company’s networks, they plan to support business growth across 15 countries, including the United States, the United Kingdom, Germany, Singapore, South Korea, the UAE, India, Israel, Hong Kong, Canada, Malaysia, Australia, New Zealand, and the Philippines.

The Motivation Behind the Partnership

Japan is facing significant demographic challenges such as an aging population and declining birth rates, making it increasingly difficult for businesses to grow solely within the domestic market. Meanwhile, many overseas companies and consumers are eager for Japanese technology, services, and products. However, Japanese enterprises often encounter several barriers to foreign expansion, including:

• - Lack of distribution channels
• - Difficulty in finding local partners
• - Language barriers
• - Lack of knowledge about local business customs and regulations
• - Inexperience with establishing overseas subsidiaries

Lumission has been dedicated to supporting companies in overcoming these hurdles through various growth strategies, including a support service centered around the concept of being a “CEO’s alter ego” as well as the “5-way good management” philosophy. On the other hand, SASAL, INC. has developed a platform aimed at aiding small to medium enterprises in English-speaking nations, providing an ecosystem for international expansion.

Through this partnership, Lumission and SASAL, INC. will offer a comprehensive one-stop service for domestic businesses looking to expand internationally.

Services Offered for Japanese Businesses

The initiation of this partnership comes with a suite of services designed specifically for Japanese businesses aiming to grow their presence abroad. These include:

• - Strategy formulation for international expansion
• - Market research
• - Support in establishing local entities
• - Business matching with overseas firms
• - Development of sales agents
• - Expansion of overseas distribution channels
• - Overseas marketing strategies
• - Support for exhibitions and events
• - Introduction to local partners
• - Assistance in launching overseas operations

Lumission's Vision for the Future

At Lumission, the guiding principle is to realize an economy where gratitude circulates. The proposed “5-way good management” aims for mutual prosperity for:

• - The company
• - Employees
• - Customers
• - Society
• - Future generations

The partnership with SASAL, INC. marks a significant step toward sharing this philosophy beyond Japan, aiming to create supportive environments in international markets where Japanese companies can thrive while also welcoming foreign businesses to Japan.

Comments from Lumission and SASAL, INC.

The president of Lumission states, "We have always focused on supporting the growth of Japanese enterprises. Moving forward, with the partnership with SASAL, INC., we will provide a new bridge connecting Japan and the world, expanding the concept of an economy where gratitude circulates globally."

SASAL’s president added, "We deeply resonate with the ‘5-way good management’ philosophy that Lumission upholds. Collaborating with such an exemplary company excites us as we look to bridge business opportunities across borders. Together, we will facilitate a more accessible environment for Japanese companies to venture abroad, while also simplifying entry for foreign businesses into the Japanese market."

Conclusion

Through this collaboration, Lumission and SASAL, INC. aim to establish a global platform that supports and accelerates business growth. They are committed to providing better opportunities and environments for enterprises around the world, fostering a thriving ecosystem for international business expansion.

Company Backgrounds

Lumission, Inc.

Lumission provides comprehensive consulting services, supporting corporate growth through leadership advice, organizational development, recruitment, sales, marketing, and business strategy, anchored by the concept of ‘5-way good management’. Learn more here

SASAL, INC.

SASAL facilitates ecosystem-driven international expansion support for small to medium enterprises in English-speaking countries, enhancing the ability of firms to grow internationally, and fostering new business connections. Visit SASAL's website

Contact Information

For inquiries, reach out to Lumission here: Contact Lumission