#China #Guangzhou #Global Trade #Canton Fair #Buyer Services

The 139th Canton Fair: A New Era of Buyer Services

The 139th China Import and Export Fair, commonly known as the Canton Fair, has kicked off recently and runs until May 5, 2026. This edition has brought exciting advancements aimed at streamlining the experience for buyers from all over the globe. The fair is being held in three distinct phases, catering to various industries and leading to a vibrant atmosphere conducive to business transactions.

Upon arrival, the fair has established an energized environment, with services tailored for buyers to make their journey smoother than ever before. One notable feature was the unmanned delivery service, which left a Saudi buyer excited about the logistical innovations being showcased. Meanwhile, another visitor from Egypt couldn't wait to interact with the latest innovations on display at the CF Award area, showcasing a commitment to quality and excellence.

To meet the evolving needs of specialized buyers, the Canton Fair has introduced a systematic suite of upgraded services. A key highlight of this evolution is the establishment of dedicated one-stop service centers. These seven centers span all four exhibition areas, providing comprehensive support throughout the entire attendee journey. From the initial stages of pre-registration to badge collection, business matching, and post-fair services, centralized assistance allows overseas buyers to navigate through one of the largest trade fairs in the world with ease.

Moreover, additional off-site service points have been set up, with 70 locations and 628 service counters available at airports, hotels, and key locations. Such accessibility means that international buyers can scan their passports and receive their badges in just about 30 seconds, greatly reducing the time and hassle typically associated with event participation.

Another innovative feature is the introduction of a