#United States #New York #Genshin Impact #LINE FRIENDS #HoYoverse

Get Ready for the Genshin Minini Pop-Up!

Starting from January 22 until February 2, 2025, fans of the immensely popular game Genshin Impact have something to look forward to in New York City's Times Square. LINE FRIENDS, a well-known character brand, is collaborating with HoYoverse, the brain behind Genshin Impact, to present the much-anticipated Genshin minini Pop-Up.

Located at 1515 Broadway, this exciting pop-up experience will transform the flagship store of LINE FRIENDS into a vibrant representation of Inazuma, a captivating region within Genshin Impact. Visitors won’t need any reservations to enjoy a host of delightful activities designed to immerse them in the magical world of Teyvat.

What to Expect at the Pop-Up?

The pop-up will be adorned with stunning decorations that reflect the enchanting aesthetics of Inazuma, making it a perfect backdrop for aspiring photographers and fans alike. Attendees will have numerous opportunities to capture memorable moments alongside life-size cosplayers who will embody various beloved characters from the game.

Moreover, for those looking to enhance their collectibles, a selection of exclusive merchandise celebrating the Genshin minini characters will be available for purchase. This curated array includes adorable collectible figures, plush toys, snow globes, and other unique items crafted exclusively for this event.

A Collaboration of Imagination

This pop-up represents a deeper partnership between LINE FRIENDS and HoYoverse, blending HoYoverse's imaginative gaming universe with LINE FRIENDS' innovative character expertise. Following the success of the Genshin minini pop-up in Seoul in Fall 2024, this marks an exciting first for fans in the United States.

Meet the Reimagined Characters

Fans will be introduced to reinterpreted versions of popular Genshin Impact characters as miniatures, highlighting their bold personalities even though they are designed to be cute and compact. Among these charming characters, attendees will find fan-favorite Paimon along with familiar faces such as Raiden Shogun, Kamisato Ayaka, Yoimiya, Sangonomiya Kokomi, and more from the Inazuma region. Each character has been meticulously crafted to capture their essence, ensuring they resonate with both ardent followers and general character enthusiasts.

Additionally, this pop-up event represents just the beginning, as there are plans for IPX to launch minini characters from all major regions within Genshin Impact. These expansions will occur in key markets across Asia and the U.S., reinforcing their bond with global fans.

Don’t Miss Out!

As the Genshin minini pop-up invites you to experience this beloved game in a new way, ensure you carve out time to visit LINE FRIENDS’ flagship store in Times Square to fully immerse yourself in the interactive activities awaiting you. For more event details, be sure to check out their official announcement.

About LINE FRIENDS

Founded as IPX, LINE FRIENDS began with original characters like BROWN, CONY, and SALLY, originating from the popular messaging app LINE, which boasts over 200 million active users worldwide. The firm's strategy now emphasizes global expansion and digital innovation across 18 markets, including Seoul, Tokyo, Los Angeles, and naturally New York.

About Genshin Impact & HoYoverse

Genshin Impact stands as a renowned free-to-play action RPG, allowing players to explore a beautifully rendered world full of diverse cultures and characters. HoYoverse is dedicated to delivering captivating, immersive experiences to gamers globally, showcasing a commitment to creating engaging content.

Get ready to explore the fascinating world of Genshin Impact at the Genshin minini pop-up—it's sure to be a stunning experience for all!