#USA #Denver #Athletes for Action #Proposition 134 #Protect Kids

New Prop 134 Ad Highlights Female Athletes' Compelling Experiences

In an impactful new 30-second video ad, Protect Kids Colorado, alongside Athletes for Action, is addressing an important issue that has gained significant attention in Colorado—female athletes competing against male athletes. The advertisement, which rolled out statewide, emphasizes the urgent need for voters to support Proposition 134, known as the Protect Girls' Sports Act.

The ad opens provocatively, challenging the notion that these occurrences don't happen in Colorado. Speaking directly to viewers, it features Colorado female athletes recounting their personal experiences in competitive sports. One athlete recalls the intense moment when she faced a male competitor during a regional volleyball tournament, while others share their stories of competing against boys in soccer and wrestling. The narratives build a powerful case for the Prop 134 campaign, culminating in a heartfelt plea from young girls: "Do it for me"—a compelling call for citizens to vote YES on the initiative.

Proposition 134 seeks to protect female-only sports teams by categorizing school and college teams as either male, female, or coed, thus ensuring that female teams are exclusively available for female athletes. The campaign gathered momentum, qualifying for the ballot with over 170,000 verified signatures, a strong indication of public support.

Erin Lee, founder of Protect Kids Colorado, emphasized, "This measure is driven by the lived experiences of these girls. Despite claims from opponents that these situations are not occurring in our state, these athletes are sharing their truths, and that’s what this measure is all about."

Call to Action
As the mail-in ballots reach households across Colorado, the ad serves as a crucial reminder of why this vote is vital. Megan Kaltenbach Burke, co-founder of Players for Action and a two-time NCAA champion, voiced her support for the initiative, stating, "I have witnessed the unfairness firsthand and I want to ensure our future female athletes do not have to claim 'it happened to me.' This proposal is about fairness and the right to compete in sports on a level playing field."

About the Partnership
Protect Kids Colorado is a coalition of concerned community members, including parents and grandparents, dedicated to advocating for the welfare of children and families within the state. In conjunction, Athletes for Action was established to safeguard the rights of girls and women in sports, promoting an environment where female athletes can thrive without facing unfair competition.

The ad is a significant step in raising awareness around the issue, and the organizations behind it invite all Coloradans to consider the voices and experiences of female athletes when casting their votes on Proposition 134. As the election approaches, the message is clearer than ever: support for this initiative is a commitment to protecting girls' sports in America, ensuring that every young athlete has a fair opportunity to compete and succeed.