Haikou's Rise as a Global Tourism and Cultural Hub in Hainan
The Emergence of Haikou as a Global Tourism and Cultural Capital
Haikou, the capital city of Hainan Province in China, is undergoing a remarkable transformation as it capitalizes on the opportunities presented by the Hainan Free Trade Port initiative. This development is not just a mere economic shift; it is a strategic pivot towards establishing Haikou as a leading hub for tourism and cultural activities on the global stage. In recent months, Haikou has been the focal point of various international events, including the 2025 China International Travel Mart and the 2025 Hainan Provincial Tourism Development Conference, which exemplify the city’s ambition and capabilities.
A Global Gathering at the China International Travel Mart
The three-day China International Travel Mart, hosted at the Hainan International Convention and Exhibition Center, welcomed tourism authorities, airlines, and travel professionals from around the world, showcasing the province's growing influence in the travel sector. This grand event highlighted Haikou's dynamic tourism ecosystem, which is characterized by its rich cultural offerings and business-friendly environment. Attendees from 101 countries experienced innovative displays and engaging activities that showcased Haikou’s potential as a must-visit destination.
The feedback from global buyers was overwhelmingly positive, as they experienced firsthand the vibrant tourism landscape that Haikou is cultivating. The local government’s efforts to create a conducive environment for businesses have started to pay off, as international companies show rising interest in establishing a foothold in the city.
Integrating Domestic and International Markets
At the recent Hainan Provincial Tourism Development Conference, held on December 23, local officials outlined strategic plans to enhance tourism within the Haikou Economic Circle and the broader Qiongzhou Strait Economic Belt. This plan focuses on utilizing Haikou’s cultural assets, modern convention facilities, and sports events to foster what is known as
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