Exciting Orange Dream Gacha Campaign Launched by Ponta for Lifelong Benefits

Ponta's Orange Dream Gacha Campaign: A Unique Cross-Industry Initiative

Ponta, operated by Loyalty Marketing Co., Ltd., is set to launch an exciting promotional event dubbed the Orange Dream Gacha Campaign. This campaign symbolizes positive energy with its vibrant orange theme and runs from March 2 to March 31, 2026. Collaborating with five different industries linked by the common thread of orange, the campaign aims to connect lives and promote positive vibes at a time when many embark on new beginnings.

Key Features of the Campaign

The mantra of the campaign, “Orange Connects Hearts,” emphasizes the power of collaboration among companies that share a connection to the color orange. The participating companies are:

- Rocket Now by CP One Japan LLC,
- Ponta Bitcoin in Farm by BACKSEAT Crypto Exchange Co., Ltd.,
- FWD Life Insurance Co., Ltd.,
- au by KDDI Corporation,
- Autobacs by Autobacs Seven Co., Ltd.

Through its robust user engagement channel, which boasts over 83 million customers, Loyalty Marketing will create a unified promotional effort through its owned media platforms, leveraging the substantial reach of Ponta’s official accounts.

Campaign Structure

The campaign features two exciting initiatives:
1. Orange Dream Gacha: During the campaign, users can access the campaign website and participate in the gacha, available once per company per day. Participants may receive Ponta points, coupons, or “passes” necessary for a chance to win luxurious prizes. By accumulating more than five passes, participants will go into a lucky draw for exciting prizes, including up to 100,000 Ponta points or 20,000 yen gift cards.

2. Follow & Repost Campaign: Running from March 11 to March 21, 2026, this initiative motivates users to follow the official Ponta X account and repost promo posts. Lucky participants will be in the running to win up to 5,000 Ponta points.

Additionally, a Secret Pass feature will unlock if the total reposts surpass 80,000, adding value as it can substitute for any unearned company-specific passes.

Benefits and Expectations

This campaign not only enhances customer engagement within the Ponta community but also promotes a network effect where diverse companies work together for collective benefits. Loyalty Marketing is committed to breaking down barriers within the Ponta economic zone, offering more opportunities for collaboration among various enterprises.

Ponta continues to provide services that blend convenience, value, and enjoyment into daily lives, and this campaign seeks to enhance that experience by making it easy for members to engage with participating companies.

Important Dates:

- Campaign Duration: March 2 - March 31, 2026
- Follow & Repost Campaign: March 11 - March 21, 2026

Participating Companies & Links:

The Orange Dream Gacha Campaign promises exciting times ahead for Ponta users, harnessing the power of connection through collaboration and the uplifting spirit of orange!